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waldon.eu website review

Visit site (opens in a new tab)Reviewed 12 November 202639 issues · 76 checks

This review found 39 issues worth fixing on waldon.eu, 11 of them high impact, across 76 checks. The most urgent: page weight: 5.2 MB in 212 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of waldon.eu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. waldon.eu at 0.7 s0.7 s
  2. waldon.eu at 1.4 s1.4 s
  3. waldon.eu at 2.0 s2.0 s
  4. waldon.eu at 2.7 s2.7 s
  5. waldon.eu at 3.4 s3.4 s
  6. waldon.eu at 4.1 s4.1 s
  7. waldon.eu at 4.7 s4.7 s
  8. waldon.eu at 5.4 s5.4 s

Speed

6 to fix61
  • 3,630 HTML elements

    The page has 3,630 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    600 ms · 1.2 MB

    25 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    400 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 352 ms. During a long task the page ignores taps.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 929 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    150 ms · 24 KiB

    About 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, enhencer.com and Microsoft Hosted Libs and others), adding 114 KiB and 138 ms of main-thread time.

  • Use efficient cache lifetimes

    9 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix60
  • Largest Contentful Paint: 15.2 s

    15.2 s

    Your largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “slider-image”.

  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 294 ms

    294 ms

    Scripts block taps and scrolling for 294 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.2 MB in 212 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 212 requests on a phone: images 4.0 MB (52), other files 778 KiB (97) and scripts 327 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (933 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    128 KiB

    3 images are downloaded at several times the size a phone draws them, for example 12_insta.jpg at 1,280 px wide, shown at 390 px. Resized copies would save about 128 KiB.

  • About 1.5 g of CO₂ per visit

    1.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8693
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • 63 links without text

    63 visible links have no text or label, so screen readers cannot say where they go.

  • 54 form fields without a label

    54 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9277
  • Title is short (22 characters)

    Your title is only 22 characters: “Waldon Baby Collection”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (252 characters)

    Your meta description is 252 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 2 problems, for example “Organization: sameAs is an empty list”.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 150 internal links, 6 external

    The homepage links to 150 pages on waldon.eu and 6 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://waldon.eu/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://waldon.eu/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (776 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://waldon.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix60
  • 1 page without a title

    https://waldon.eu/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://waldon.eu/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    / and https://waldon.eu/pages/waldon-baby-collection all use the title “Waldon Baby Collection”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://waldon.eu/collections/all, https://waldon.eu/blogs/aktualnosci, https://waldon.eu/pages/contact and https://waldon.eu/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://waldon.eu/collections/all, https://waldon.eu/collections/kokony-niemowlece, https://waldon.eu/collections/warkocze, https://waldon.eu/collections/poduszki-ciaowe, https://waldon.eu/collections/poduszki-do-karmienia and https://waldon.eu/collections/rozki-niemowlece and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

Best practices

3 to fixGoogle 9671
  • 10 broken images

    10 images failed to load on a phone, for example https://waldon.eu/cdn/shop/files/pln.svg?v=1233.

  • 16 small tap targets

    16 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 889 words of copy

    The homepage carries about 889 words of visible text.

4 checks passed
  • 29 short forms

    29 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 25 testimonial or review blocks and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at waldon.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Nabu For Fb Pixel · Ez Ai Seo Optimizer · Ez Terms And Conditions Checkbox · enhencer.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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