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walkingpad.no website review

Visit site (opens in a new tab)Reviewed 13 November 202625 issues · 78 checks

This review found 25 issues worth fixing on walkingpad.no, 10 of them high impact, across 78 checks. The most urgent: main-thread work: 8.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s708 msMay 23Nov 7932 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20261.8 s
Jun 27, 20261.3 s
Jul 4, 2026910 ms
Jul 11, 2026929 ms
Jul 18, 2026941 ms
Jul 25, 2026949 ms
Aug 1, 2026961 ms
Aug 8, 2026960 ms
Aug 15, 2026990 ms
Aug 22, 2026990 ms
Aug 29, 2026997 ms
Sep 5, 20261.0 s
Sep 12, 2026990 ms
Sep 19, 2026991 ms
Sep 26, 2026976 ms
Oct 3, 2026964 ms
Oct 10, 2026971 ms
Oct 17, 2026978 ms
Oct 24, 2026970 ms
Oct 31, 2026954 ms
Nov 7, 2026932 ms
Real-visitor tap response (INP)75th percentile, phones
123 ms86 msMay 23Nov 7112 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202690 ms
May 30, 202697 ms
Jun 6, 2026104 ms
Jun 13, 2026104 ms
Jun 20, 2026106 ms
Jun 27, 2026107 ms
Jul 4, 2026110 ms
Jul 11, 2026111 ms
Jul 18, 2026111 ms
Jul 25, 2026110 ms
Aug 1, 2026106 ms
Aug 8, 2026111 ms
Aug 15, 2026107 ms
Aug 22, 2026108 ms
Aug 29, 2026111 ms
Sep 5, 2026112 ms
Sep 12, 2026114 ms
Sep 19, 2026117 ms
Sep 26, 2026119 ms
Oct 3, 2026118 ms
Oct 10, 2026113 ms
Oct 17, 2026112 ms
Oct 24, 2026109 ms
Oct 31, 2026107 ms
Nov 7, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of walkingpad.no (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. walkingpad.no at 1.1 s1.1 s
  2. walkingpad.no at 2.3 s2.3 s
  3. walkingpad.no at 3.4 s3.4 s
  4. walkingpad.no at 4.6 s4.6 s
  5. walkingpad.no at 5.7 s5.7 s
  6. walkingpad.no at 6.8 s6.8 s
  7. walkingpad.no at 8.0 s8.0 s
  8. walkingpad.no at 9.1 s9.1 s

Speed

5 to fix53
  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, loox.io and Snapchat and others), adding 642 KiB and 1.1 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Klaviyo adds 454 ms

    454 ms

    Klaviyo costs a phone 454 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,841 HTML elements

    The page has 1,841 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 200 KiB

    10 images could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    250 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 250 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    138 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).

  • Reduce unused JavaScript

    127 KiB

    About 127 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 12.4 s

    12.4 s

    The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 867 ms

    867 ms

    Scripts block taps and scrolling for 867 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 90 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 110 ms

    110 ms

    Real visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 268 ms

    268 ms

    Real visitors wait 268 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 58% faster for real visitors

    -58%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.054

    0.054

    The layout barely moves while loading (CLS 0.054, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix45
  • Page weight: 5.1 MB in 225 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 225 requests on a phone: images 3.3 MB (49), scripts 817 KiB (89) and other files 694 KiB (69). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    b5ce11e5-0a85-43b5-bb47-9f56807d5684.png weighs 2.0 MB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (2.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10097
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 84 internal links, 15 external

    The homepage links to 84 pages on walkingpad.no and 15 external pages.

8 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “Velkommen til Treningsgiganten! Hos oss finner du årets mest populære treningsapparater - trening skal være gøy og enke…”.

  • One H1 headline

    Your main headline reads: “Treningsgiganten.no”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Treningsgiganten.no - vi gjør treningen enklere”.

  • Canonical URL set

    The canonical URL is https://www.treningsgiganten.no/.

  • Structured data in place

    Structured data found: Product.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.treningsgiganten.no/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (703 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.treningsgiganten.no/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 5 pages without a meta description

    https://www.treningsgiganten.no/pages/vi-ble-kopiert, https://www.treningsgiganten.no/collections/trappemaskin, https://www.treningsgiganten.no/collections/kondisjon, https://www.treningsgiganten.no/collections/all and https://www.treningsgiganten.no/collections/black-month-2026 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.treningsgiganten.no/products/walkingpad-x14-incline and https://www.treningsgiganten.no/products/walkingpad-y16-ai-performance use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 14 small tap targets

    14 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 507 words of copy

    The homepage carries about 507 words of visible text.

3 checks passed
  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks and 12 trust badges.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at walkingpad.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Triplewhale · Countdown Timer · Stape Remix · kk-resources.com · snapchat.com · luckyorange.com · trustpilot.com · loox.io · revenuehunt.com · usefomo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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