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walkingpad.no website review
Visit site (opens in a new tab)Reviewed 13 November 202625 issues · 78 checks
This review found 25 issues worth fixing on walkingpad.no, 10 of them high impact, across 78 checks. The most urgent: main-thread work: 8.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,044 of 108,328 reviewed websitesbeats 72%
- #16,526 of 61,429 online storesbeats 67%
- #16,037 of 56,053 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 910 ms |
| Jul 11, 2026 | 929 ms |
| Jul 18, 2026 | 941 ms |
| Jul 25, 2026 | 949 ms |
| Aug 1, 2026 | 961 ms |
| Aug 8, 2026 | 960 ms |
| Aug 15, 2026 | 990 ms |
| Aug 22, 2026 | 990 ms |
| Aug 29, 2026 | 997 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 990 ms |
| Sep 19, 2026 | 991 ms |
| Sep 26, 2026 | 976 ms |
| Oct 3, 2026 | 964 ms |
| Oct 10, 2026 | 971 ms |
| Oct 17, 2026 | 978 ms |
| Oct 24, 2026 | 970 ms |
| Oct 31, 2026 | 954 ms |
| Nov 7, 2026 | 932 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 90 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 110 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 107 ms |
| Aug 22, 2026 | 108 ms |
| Aug 29, 2026 | 111 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 114 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 109 ms |
| Oct 31, 2026 | 107 ms |
| Nov 7, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.6 s
5.7 s
6.8 s
8.0 s
9.1 s
Speed
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, loox.io and Snapchat and others), adding 642 KiB and 1.1 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Klaviyo adds 454 ms
454 msKlaviyo costs a phone 454 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,841 HTML elements
The page has 1,841 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 200 KiB10 images could be 200 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
250 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 250 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
138 KiB21 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).
Reduce unused JavaScript
127 KiBAbout 127 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 12.4 s
12.4 sThe page becomes fully interactive after 12.4 s. Good is under 3.8 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 867 ms
867 msScripts block taps and scrolling for 867 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 90 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.8 s
0.8 sReal visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 110 ms
110 msReal visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 268 ms
268 msReal visitors wait 268 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 58% faster for real visitors
-58%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.054
0.054The layout barely moves while loading (CLS 0.054, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.1 MB in 225 requests
5.1 MBYour homepage downloads 5.1 MB in 225 requests on a phone: images 3.3 MB (49), scripts 817 KiB (89) and other files 694 KiB (69). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
b5ce11e5-0a85-43b5-bb47-9f56807d5684.png weighs 2.0 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (2.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
56 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
84 internal links, 15 external
The homepage links to 84 pages on walkingpad.no and 15 external pages.
8 checks passed
Meta description: 122 characters
Your meta description is 122 characters: “Velkommen til Treningsgiganten! Hos oss finner du årets mest populære treningsapparater - trening skal være gøy og enke…”.
One H1 headline
Your main headline reads: “Treningsgiganten.no”.
Title: 47 characters
Your title is a healthy 47 characters: “Treningsgiganten.no - vi gjør treningen enklere”.
Canonical URL set
The canonical URL is https://www.treningsgiganten.no/.
Structured data in place
Structured data found: Product.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.treningsgiganten.no/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (703 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.treningsgiganten.no/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://www.treningsgiganten.no/pages/vi-ble-kopiert, https://www.treningsgiganten.no/collections/trappemaskin, https://www.treningsgiganten.no/collections/kondisjon, https://www.treningsgiganten.no/collections/all and https://www.treningsgiganten.no/collections/black-month-2026 have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.treningsgiganten.no/products/walkingpad-x14-incline and https://www.treningsgiganten.no/products/walkingpad-y16-ai-performance use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 507 words of copy
The homepage carries about 507 words of visible text.
3 checks passed
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks and 12 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at walkingpad.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Triplewhale · Countdown Timer · Stape Remix · kk-resources.com · snapchat.com · luckyorange.com · trustpilot.com · loox.io · revenuehunt.com · usefomo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on walkingpad.no, including 9 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.