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wallee.com website review
Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 86 checks
This review found 39 issues worth fixing on wallee.com, 15 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.6 s |
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 94 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 86 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 118 ms |
| Aug 1, 2026 | 107 ms |
| Aug 8, 2026 | 101 ms |
| Aug 15, 2026 | 100 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 102 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 98 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
7.0 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.0 s faster on a phone.
Render-blocking requests
7.2 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.2 s.
Avoid multiple page redirects
4.4 sThe page goes through 1 redirect before it starts loading, costing about 4.4 s. Link and advertise the final URL directly.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
750 ms · 206 KiB3 images could be 206 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, website-files.com and cloudfront.net and others), adding 2.7 MB and 568 ms of main-thread time.
Reduce unused CSS
600 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 316 ms
316 msGoogle Tag Manager costs a phone 316 ms of main-thread work and 497 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
website-files.com adds 144 ms
144 mswebsite-files.com costs a phone 144 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,904 HTML elements
The page has 1,904 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
151 KiB7 files are served with short cache lifetimes, so returning visitors download them again (151 KiB).
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 17.6 s
17.6 sThe first text or image appears after 17.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 26.4 s
26.4 sYour largest element takes 26.4 s to render on a phone. Google's threshold for “good” is 2.5 s.
Speed Index: 17.6 s
17.6 sVisually, the page fills in at 17.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 28.9 s
28.9 sThe page becomes fully interactive after 28.9 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.251
0.251The layout shifts by 0.251 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user TTFB: 820 ms
820 msReal visitors wait 820 ms for your server to start answering (75th percentile). Good is under 800 ms.
62 images without width and height
62 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 94 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 151 ms
151 msReal visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 78 ms
78 msScripts block the page for only 78 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.7 MB in 117 requests
5.7 MBYour homepage downloads 5.7 MB in 117 requests on a phone: scripts 2.3 MB (41), fonts 1.8 MB (10) and images 1.3 MB (34). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
63a0296484d8d459829feee0_LT_Devices_01-p-500.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.6 g of CO₂ per visit
1.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
7 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 95 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (193 characters)
Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://wallee.com/sitemap.xml, so Google discovers your pages only by following links.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
169 internal links, 40 external
The homepage links to 169 pages on wallee.com and 40 external pages.
3 checks passed
One H1 headline
Your main headline reads: “#homeofpayments”.
Title: 49 characters
Your title is a healthy 49 characters: “wallee | Moderne Zahlungsmethoden auf jedem Kanal”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://wallee.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,551 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://wallee.com/finance/boost is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://wallee.com/zahlungen-annehmen/wiederkehrende-zahlungen and https://wallee.com/zahlungen-annehmen/alle-zahlungsmethoden have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
7 broken images
7 images failed to load on a phone, for example https://en.wallee.com/.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Error: <svg> attribute width: Expected length, "auto".”.
2 checks passed
Tap targets are thumb-sized
12 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,561 words of copy
The homepage carries about 1,561 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register for free”.
4 calls to action
The homepage has 4 calls to action, for example “Terminal Shop (Login)”, “shopping_cartTerminal Shop (Login)” and “Zum Terminal Shop”.
1 short form
A short form (3 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 5 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wallee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on wallee.com, including 19 speed issues and 6 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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