wanderbeauty.com website review

27 files are served with short cache lifetimes, so returning visitors download them again (869 KiB).

About 575 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

4 images could be 279 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Yotpo, Shopify and Clarity and others), adding 2.0 MB and 588 ms of main-thread time.

Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

Yotpo costs a phone 203 ms of main-thread work and 439 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 105 ms of main-thread work and 573 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Attentive costs a phone 39 ms of main-thread work and 603 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

3 long tasks block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

17 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “In Neutral Eyeshadow Palette lifestyle photo”.

The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 168 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.7 MB in 351 requests on a phone: scripts 1.6 MB (144), other files 755 KiB (121) and images 729 KiB (23). Under 2 MB keeps phones on slow connections fast.

Untitled_design_13.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (39 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

51 form fields have no label, so screen readers announce an empty box and autofill guesses.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 75 pages on wanderbeauty.com and 9 external pages.

https://www.wanderbeauty.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.wanderbeauty.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.wanderbeauty.com/customer_authentication/redirect, https://www.wanderbeauty.com/policies/shipping-policy and https://www.wanderbeauty.com/pages/find-your-shade have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wanderbeauty.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn-widget-assets.yotpo.com/LoyaltyFloaterWidget/f-LCkzT3gj1CoB2TRdkBpg/css-overri…”.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 429 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 33 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.