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weareacr.com website review

Visit site (opens in a new tab)Reviewed 28 October 202640 issues · 92 checks

This review found 40 issues worth fixing on weareacr.com, 12 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s2.7 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.4 s
May 16, 20264.5 s
May 23, 20264.6 s
May 30, 20264.7 s
Jun 6, 20264.8 s
Jun 13, 20264.7 s
Jun 20, 20264.7 s
Jun 27, 20264.6 s
Jul 4, 20264.6 s
Jul 11, 20264.8 s
Jul 18, 20264.3 s
Jul 25, 20264.3 s
Aug 1, 20264.1 s
Aug 8, 20264.1 s
Aug 15, 20264.6 s
Aug 22, 20264.5 s
Aug 29, 20264.8 s
Sep 5, 20264.8 s
Sep 12, 20264.4 s
Sep 19, 20264.5 s
Sep 26, 20264.4 s
Oct 3, 20264.0 s
Oct 10, 20263.5 s
Oct 17, 20263.2 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
172 ms103 msMay 9Oct 24154 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026134 ms
May 16, 2026136 ms
May 23, 2026129 ms
May 30, 2026129 ms
Jun 6, 2026143 ms
Jun 13, 2026137 ms
Jun 20, 2026137 ms
Jun 27, 2026131 ms
Jul 4, 2026137 ms
Jul 11, 2026145 ms
Jul 18, 2026148 ms
Jul 25, 2026164 ms
Aug 1, 2026154 ms
Aug 8, 2026145 ms
Aug 15, 2026134 ms
Aug 22, 2026111 ms
Aug 29, 2026121 ms
Sep 5, 2026133 ms
Sep 12, 2026152 ms
Sep 19, 2026154 ms
Sep 26, 2026156 ms
Oct 3, 2026160 ms
Oct 10, 2026161 ms
Oct 17, 2026154 ms
Oct 24, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of weareacr.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. weareacr.com at 0.7 s0.7 s
  2. weareacr.com at 1.4 s1.4 s
  3. weareacr.com at 2.0 s2.0 s
  4. weareacr.com at 2.7 s2.7 s
  5. weareacr.com at 3.4 s3.4 s
  6. weareacr.com at 4.1 s4.1 s
  7. weareacr.com at 4.8 s4.8 s
  8. weareacr.com at 5.4 s5.4 s

Speed

9 to fix52
  • Reduce unused JavaScript

    1.8 s · 504 KiB

    About 504 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    250 ms · 1.3 MB

    47 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 66). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Builder and others), adding 2.6 MB and 385 ms of main-thread time.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 548 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 284 ms

    284 ms

    Google Tag Manager costs a phone 284 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Builder adds 0 ms

    0 ms

    Builder costs a phone 0 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Use efficient cache lifetimes

    95 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (95 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 61 ms

    61 ms

    Your server sent the HTML in 61 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 15.7 s

    15.7 s

    The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

  • Total Blocking Time: 681 ms

    681 ms

    Scripts block taps and scrolling for 681 ms in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 50 images without width and height

    50 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 134 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.4 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix58
  • 8 images far larger than shown

    565 KiB

    8 images are downloaded at several times the size a phone draws them, for example assets/30a34122f8e04ef08d15f513246c5137/27903f270e604872be8c at 2,000 px wide, shown at 150 px. Resized copies would save about 565 KiB.

  • Page weight: 3.5 MB in 117 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 117 requests on a phone: images 2.1 MB (67), scripts 1.1 MB (17) and fonts 116 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 19 images below the first screen load straight away

    19 images further down the page (977 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 118.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 7888
  • Hidden but focusable

    16 elements hidden from screen readers can still receive keyboard focus.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • <svg> elements with an img or image role must have alternative text (2 elements)

    <svg> elements with an img or image role must have alternative text: 2 elements on the page fail this check, rated serious by axe-core.

  • 41 images without alt text

    41 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7784
  • Title is short (16 characters)

    Your title is only 16 characters: “ACR | We Are ACR”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 41 links crawlers can't follow

    41 links have no real href, so search engines can't follow them.

  • 7 H1 headlines

    There are 7 <h1> headlines (“Reliability.From source to solution.”, “Creating Unforgettable Experiences” and “Your Trusted Partner for Industry Insights”). One clear main headline is easier for people and search engines.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 38 internal links, 23 external

    The homepage links to 38 pages on weareacr.com and 23 external pages.

6 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Welcome to ACR, your trusted source for foodservice essentials. We provide reliable, high-quality packaging solutions f…”.

  • Canonical URL set

    The canonical URL is https://weareacr.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://weareacr.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (890 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://weareacr.com/llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 4 pages share a meta description

    https://weareacr.com/products/primeware and https://weareacr.com/partnerships-hattie-bs use the same meta description. A description written for each page earns more clicks.

  • 11 pages without an H1

    https://weareacr.com/careers, https://weareacr.com/container-solutions, https://weareacr.com/press/acr-acquires-ultra-green, https://weareacr.com/plenty-paper-towels, https://weareacr.com/press/acr-acquires-redibagusa and https://weareacr.com/rossandwallace-products and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://weareacr.com/epic-by-acr, https://weareacr.com/partnerships-hattie-bs and https://weareacr.com/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 5 pages slow to respond

    https://weareacr.com/news, https://weareacr.com/sustainability, https://weareacr.com/innovation, https://weareacr.com/rossandwallace-products and https://weareacr.com/contact took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: window[a.default.globalChatApiVariable].resolve is not a function”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    24 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix71
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 60 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 725 words of copy

    The homepage carries about 725 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Learn More”, “LEARN MORE” and “Start Bagging Attention”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weareacr.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on weareacr.com, including 17 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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