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wearebaysix.com website review

Visit site (opens in a new tab)Reviewed 7 November 202627 issues · 76 checks

This review found 27 issues worth fixing on wearebaysix.com, 10 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of wearebaysix.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wearebaysix.com at 0.5 s0.5 s
  2. wearebaysix.com at 0.9 s0.9 s
  3. wearebaysix.com at 1.4 s1.4 s
  4. wearebaysix.com at 1.8 s1.8 s
  5. wearebaysix.com at 2.3 s2.3 s
  6. wearebaysix.com at 2.7 s2.7 s
  7. wearebaysix.com at 3.2 s3.2 s
  8. wearebaysix.com at 3.6 s3.6 s

Speed

6 to fix68
  • Use efficient cache lifetimes

    3.3 s · 5.8 MB

    46 files are served with short cache lifetimes, so returning visitors download them again (5.8 MB).

  • Reduce unused JavaScript

    1.6 s · 290 KiB

    About 290 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.3 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Improve image delivery

    450 ms · 4.6 MB

    8 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 239 ms

    239 ms

    Google Tag Manager costs a phone 239 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, OptiMonk and WordPress Site Stats and others), adding 616 KiB and 385 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    17 KiB

    17 KiB JavaScript is shipped twice across bundles.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 577 ms of it running JavaScript. That is comfortably low.

  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix65
  • Largest Contentful Paint: 9.2 s

    9.2 s

    Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YOUR BRAND. OUR BUSINESS. BaySix is your local, female-owne…”.

  • Time to Interactive: 9.2 s

    9.2 s

    The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Total Blocking Time: 156 ms

    156 ms

    Scripts block the page for only 156 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 6.4 MB in 75 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 75 requests on a phone: images 5.5 MB (17), scripts 599 KiB (27) and fonts 266 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (667 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (407 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.82 g of CO₂e: 218.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8592
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (25 elements)

    All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is short (27 characters)

    Your title is only 27 characters: “BaySix | Make an Impression”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 37 internal links, 12 external

    The homepage links to 37 pages on wearebaysix.com and 12 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “With over 25 years of experience, BaySix is proud to have become the Raleigh area’s premiere local connection for all t…”.

  • One H1 headline

    Your main headline reads: “YOUR BRAND.”.

  • Canonical URL set

    The canonical URL is https://wearebaysix.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://wearebaysix.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://wearebaysix.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (737 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 4 pages without a meta description

    https://wearebaysix.com/policies-and-procedures, https://wearebaysix.com/hot-off-the-press, https://wearebaysix.com/space-for-good and https://wearebaysix.com/2025/03/merch-madness-alert-free-hats-or-tumblers-with-your-order have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://wearebaysix.com/2025/01/january-2025-special-offer-500-shirts-%e2%ad%90%ef%b8%8f, whose canonical is https://wearebaysix.com/2025/01/january-2025-special-offer-500-shirts-%E2%AD%90%EF%B8%8F. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://wearebaysix.com/blog has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://wearebaysix.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

Google 100100
2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 668 words of copy

    The homepage carries about 668 words of visible text.

5 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Get In Touch”.

  • Social proof on the page

    Social proof on the homepage: 17 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wearebaysix.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Liquid Web, L.L.C

Company

Headquarters
Raleigh

Upkeep, stack, hiring and company data from programmable.info

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