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wearefrends.com website review
Visit site (opens in a new tab)Reviewed 19 October 202612 issues · 61 checks
This review found 12 issues worth fixing on wearefrends.com, 2 of them high impact, across 61 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Sep 5, 2026 | 2.8 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.3 s1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.3 s.
Mobile performance score: 89
89/100Your mobile performance score is 89 (desktop: 99). Pages that score under 90 lose visitors before the first paint.
Legacy JavaScript
150 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 4 KiB1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).
1 long task on the main thread
1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (Cloudflare and Google Fonts), adding 107 KiB and 11 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.4 s
A phone's processor spends 0.4 s on main-thread work while loading, 27 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
32 images without width and height
32 images have no width and height attributes, so the layout jumps as each one loads.
Largest Contentful Paint: 3.1 s
3.1 sYour largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Looking for the best online casinos accepting Australian pl…”. Most of its time is element render delay (1.5 s).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
Time to Interactive: 3.1 s
3.1 sThe page is fully interactive after 3.1 s.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
4 images below the first screen load straight away
4 images further down the page (118 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.1 g of CO₂ per visit
0.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.12 g of CO₂e: 14.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 437 KiB in 40 requests
437 KiBYour homepage downloads 437 KiB in 40 requests on a phone: images 316 KiB (32), fonts 95 KiB (4) and HTML 13 KiB (1). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://wearefrends.com/sitemap.xml, so Google discovers your pages only by following links.
70 internal links, 0 external
The homepage links to 70 pages on wearefrends.com and 0 external pages.
5 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “We compare online casinos available to Australian players on pokies, bonuses, payments and licensing to help you choose…”.
One H1 headline
Your main headline reads: “Best Online Pokies Casinos in Australia with High RTP”.
Title: 46 characters
Your title is a healthy 46 characters: “Best Online Pokies Casinos Australia: High RTP”.
Structured data in place
Structured data found: WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,046 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://wearefrends.com/llms.txt (1 KiB, 2 links), a plain-text guide to the site for AI tools.
Other pages
1 page slow to respond
https://wearefrends.com/visit/vegasnow-3 took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
7 checks passed
Linked pages load
2 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 2 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
17 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,788 words of copy
The homepage carries about 1,788 words of visible text.
2 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Get in Touch With Us” and “get in touch with us”.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wearefrends.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 12 issues on wearefrends.com, including 5 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.