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wearedbd.co.uk website review

Visit site (opens in a new tab)Reviewed 5 November 202631 issues · 79 checks

This review found 31 issues worth fixing on wearedbd.co.uk, 10 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

77C

Closest competitors among reviewed websites

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One score from every part of this review. How it works

www.wearedigitalbydefault.co.uk (opens in a new tab)
Full-page screenshot of wearedbd.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wearedbd.co.uk at 0.4 s0.4 s
  2. wearedbd.co.uk at 0.9 s0.9 s
  3. wearedbd.co.uk at 1.3 s1.3 s
  4. wearedbd.co.uk at 1.7 s1.7 s
  5. wearedbd.co.uk at 2.2 s2.2 s
  6. wearedbd.co.uk at 2.6 s2.6 s
  7. wearedbd.co.uk at 3.0 s3.0 s
  8. wearedbd.co.uk at 3.5 s3.5 s

Speed

8 to fix57

  • Reduce unused JavaScript

    3.6 s · 722 KiB

    About 722 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Render-blocking requests

    2.0 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Improve image delivery

    2.5 MB

    4 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 157 KiB

    About 157 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Minify JavaScript

    600 ms · 135 KiB

    135 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    450 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Google CDN adds 119 ms

    119 ms

    Google CDN costs a phone 119 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Google CDN and lfeeder.com and others), adding 544 KiB and 313 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 10 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Minify CSS

    100 ms · 17 KiB

    17 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed

  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 742 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix65

  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “logo”.

  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 12.4 s

    12.4 s

    The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed

  • Total Blocking Time: 138 ms

    138 ms

    Scripts block the page for only 138 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix45

  • Page weight: 7.9 MB in 69 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 69 requests on a phone: images 6.3 MB (32), scripts 1.2 MB (19) and fonts 183 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 4.9 MB together. On a phone connection a single image that size takes seconds.

  • 8 images in older formats

    8 images (5.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 268.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9594

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (81 elements)

    All page content should be contained by landmarks: 81 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed

  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 54 internal links, 6 external

    The homepage links to 54 pages on wearedbd.co.uk and 6 external pages.

7 checks passed

  • Meta description: 84 characters

    Your meta description is 84 characters: “Shopify and Shopify Plus Web Design, Theme Development and Digital MarketingServices”.

  • One H1 headline

    Your main headline reads: “Driving growth for luxury brands and Shopify store owners.”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Shopify Development Agency providing Web Design and Custom Themes”.

  • Canonical URL set

    The canonical URL is https://www.wearedigitalbydefault.co.uk/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wearedigitalbydefault.co.uk/sitemap_index.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.wearedigitalbydefault.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (690 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix80

  • 7 linked pages hidden from search

    https://www.wearedigitalbydefault.co.uk/portfolio/elevating-a-membership-website, https://www.wearedigitalbydefault.co.uk/portfolio/armac-martin-form-and-function, https://www.wearedigitalbydefault.co.uk/portfolio/frank-allart, https://www.wearedigitalbydefault.co.uk/portfolio/armac-martin, https://www.wearedigitalbydefault.co.uk/portfolio/mix-collection-launch and https://www.wearedigitalbydefault.co.uk/portfolio/packington-free-range and 1 other are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    / and https://www.wearedigitalbydefault.co.uk/services all use the title “Shopify Development Agency providing Web Design and Custom Themes”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 13 pages without a meta description

    https://www.wearedigitalbydefault.co.uk/consultancy, https://www.wearedigitalbydefault.co.uk/case-studies, https://www.wearedigitalbydefault.co.uk/about, https://www.wearedigitalbydefault.co.uk/news, https://www.wearedigitalbydefault.co.uk/contact and https://www.wearedigitalbydefault.co.uk/portfolio/elevating-a-membership-website and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678

  • 1 broken image

    1 image failed to load on a phone, for example https://www.wearedigitalbydefault.co.uk/.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed

  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 235 words

    The homepage has only about 235 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact” and “Book an appointment”.

  • 1 short form

    A short form (7 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wearedbd.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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