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weareknitters.com website review
Visit site (opens in a new tab)Reviewed 9 November 202645 issues · 90 checks
This review found 45 issues worth fixing on weareknitters.com, 12 of them high impact, across 90 checks. The most urgent: page weight: 42.8 MB in 431 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #82,390 of 101,607 reviewed websitesbeats 16%
- #49,374 of 56,268 online storesbeats 10%
- #45,793 of 51,150 Shopify storesbeats 9%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 187 ms |
| May 30, 2026 | 184 ms |
| Jun 6, 2026 | 186 ms |
| Jun 13, 2026 | 187 ms |
| Jun 20, 2026 | 188 ms |
| Jun 27, 2026 | 191 ms |
| Jul 4, 2026 | 196 ms |
| Jul 11, 2026 | 203 ms |
| Jul 18, 2026 | 203 ms |
| Jul 25, 2026 | 207 ms |
| Aug 1, 2026 | 205 ms |
| Aug 8, 2026 | 208 ms |
| Aug 15, 2026 | 212 ms |
| Aug 22, 2026 | 211 ms |
| Aug 29, 2026 | 213 ms |
| Sep 5, 2026 | 211 ms |
| Sep 12, 2026 | 211 ms |
| Sep 19, 2026 | 209 ms |
| Sep 26, 2026 | 208 ms |
| Oct 3, 2026 | 210 ms |
| Oct 10, 2026 | 210 ms |
| Oct 17, 2026 | 212 ms |
| Oct 24, 2026 | 212 ms |
| Oct 31, 2026 | 213 ms |
| Nov 7, 2026 | 215 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.3 s
5.4 s
6.5 s
7.5 s
8.6 s
Speed
Render-blocking requests
1.7 s23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Main-thread work: 8.1 s
A phone's processor spends 8.1 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,359 HTML elements
The page has 6,359 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 3.2 MB and 2.1 s of main-thread time.
Improve image delivery
2.0 MB32 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
750 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 738 ms
738 msGoogle Tag Manager costs a phone 738 ms of main-thread work and 889 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 525 KiB25 files are served with short cache lifetimes, so returning visitors download them again (525 KiB).
Shopify adds 441 ms
441 msShopify costs a phone 441 ms of main-thread work and 947 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 256 ms. During a long task the page ignores taps.
Klaviyo adds 200 ms
200 msKlaviyo costs a phone 200 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 127 ms
127 msZenDesk costs a phone 127 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 34.2 s
34.2 sThe page becomes fully interactive after 34.2 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user INP: 205 ms
205 msReal visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 3.7 s
3.7 sYour largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Γ”.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.103
0.103The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 187 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 664 ms
664 msReal visitors wait 664 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 42.8 MB in 431 requests
42.8 MBYour homepage downloads 42.8 MB in 431 requests on a phone: media 33.5 MB (6), images 4.6 MB (78) and scripts 3.3 MB (150). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Knitmas_Mobile_Qualidade_Melhorada.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images far larger than shown
167 KiB3 images are downloaded at several times the size a phone draws them, for example Knitmas_Mobile_Qualidade_Melhorada.png at 1,500 px wide, shown at 390 px. Resized copies would save about 167 KiB.
About 12.1 g of CO₂ per visit
12.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 12.13 g of CO₂e: 1456.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 120 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 10 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (88 characters)
Your title is 88 characters, so Google will cut it off around 60: “We Are Knitters: craft your joy with yarn and easy and advanced patter – We Are Knitters”.
2 H1 headlines
There are 2 <h1> headlines (“” and “As seen on”). One clear main headline is easier for people and search engines.
Meta description is long (192 characters)
Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
346 internal links, 13 external
The homepage links to 346 pages on weareknitters.com and 13 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://weareknitters.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://weareknitters.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,629 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://weareknitters.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://weareknitters.com/collections/yarn, https://weareknitters.com/policies/shipping-policy, https://weareknitters.com/collections/april-deals, https://weareknitters.com/collections/bestsellers1 and https://weareknitters.com/collections/new-arrivals-automatic have no meta description, so Google writes the search snippet from whatever text it finds.
11 pages without an H1
https://weareknitters.com/products/10-pack-of-dancing-queen-yarn-balls, https://weareknitters.com/collections/kits, https://weareknitters.com/collections/april-deals, https://weareknitters.com/collections/bestsellers1, https://weareknitters.com/collections/new-arrivals-automatic and https://weareknitters.com/collections/beginner-knitting-kits and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://weareknitters.com/collections/bestsellers1 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/WpHX3v/images/42bde898-507c-4903-9119-799723ec4610.gif.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
129 of 144 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,350 words of copy
The homepage carries about 1,350 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now” and “SHOP NOW”.
52 calls to action
The homepage has 52 calls to action, for example “Shop now”, “Shop” and “Contact”.
22 short forms
22 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 38 testimonial or review blocks and “300K+ Happy Customers”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
27 cookies set on arrival
27Opening the homepage sets 27 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
62 other companies contacted
Loading the homepage contacts 62 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weareknitters.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 28 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Gsc Countdown Timer · Ta Labels Badges · Avada Seo Suite · Videowise Video Commerce · Klaviyo Email Marketing Sms · Upstack Data Tracking Pixel · Judge Me Reviews · Kor Order Limit Quantity · Langshop · Elevate Ab Testing · Simprosys Google Shopping Feed · Easy Tag Gtm Data Layer · Applovin Shop Integration · Wixpa Ga4 · Orbe Geolocation · Aftersell · Shopify Cli · Purchase Limit · Pixelfy Facebook Pixels · Bestpush · Clind Ai · Growave Loyalty Wishlist · Essential Post Purchase Upsell · Upcart · trustpilot.com · amazonaws.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Madrid
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on weareknitters.com, including 22 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.