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wearelabels.com website review
Visit site (opens in a new tab)Reviewed 18 October 202626 issues · 76 checks
This review found 26 issues worth fixing on wearelabels.com, 7 of them high impact, across 76 checks. The most urgent: 2 linked pages are broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #23,535 of 101,607 reviewed websitesbeats 72%
- #15,195 of 56,268 online storesbeats 67%
- #14,720 of 51,131 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 726 ms |
| May 2, 2026 | 755 ms |
| May 9, 2026 | 738 ms |
| May 16, 2026 | 761 ms |
| May 23, 2026 | 788 ms |
| May 30, 2026 | 784 ms |
| Jun 6, 2026 | 801 ms |
| Jun 13, 2026 | 792 ms |
| Jun 20, 2026 | 831 ms |
| Jun 27, 2026 | 881 ms |
| Jul 4, 2026 | 901 ms |
| Jul 11, 2026 | 966 ms |
| Jul 18, 2026 | 934 ms |
| Jul 25, 2026 | 943 ms |
| Aug 1, 2026 | 979 ms |
| Aug 8, 2026 | 932 ms |
| Aug 15, 2026 | 939 ms |
| Aug 22, 2026 | 920 ms |
| Aug 29, 2026 | 860 ms |
| Sep 5, 2026 | 857 ms |
| Sep 12, 2026 | 863 ms |
| Sep 19, 2026 | 877 ms |
| Sep 26, 2026 | 890 ms |
| Oct 3, 2026 | 883 ms |
| Oct 10, 2026 | 860 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 80 ms |
| May 2, 2026 | 79 ms |
| May 9, 2026 | 84 ms |
| May 16, 2026 | 85 ms |
| May 23, 2026 | 87 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 85 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 88 ms |
| Jun 27, 2026 | 89 ms |
| Jul 4, 2026 | 92 ms |
| Jul 11, 2026 | 88 ms |
| Jul 18, 2026 | 87 ms |
| Jul 25, 2026 | 84 ms |
| Aug 1, 2026 | 84 ms |
| Aug 8, 2026 | 84 ms |
| Aug 15, 2026 | 84 ms |
| Aug 22, 2026 | 86 ms |
| Aug 29, 2026 | 86 ms |
| Sep 5, 2026 | 86 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 86 ms |
| Sep 26, 2026 | 83 ms |
| Oct 3, 2026 | 81 ms |
| Oct 10, 2026 | 80 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.4 s
4.3 s
5.1 s
6.0 s
6.8 s
Speed
Improve image delivery
350 ms · 1.4 MB12 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64 (desktop: 99). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
450 ms · 41 KiBAbout 41 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 31 KiB5 files are served with short cache lifetimes, so returning visitors download them again (31 KiB).
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 786 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 third-party services on the page
6 third-party services load with your homepage (Clarity, Klaviyo and Shopify and others), adding 252 KiB and 245 ms of main-thread time.
Reduce unused CSS
150 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 99 but mobile only 64. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.8 s
11.8 sYour largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.2 s
12.2 sThe page becomes fully interactive after 12.2 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 80 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 84 ms
84 msReal visitors wait 84 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 535 ms
535 msReal visitors wait 535 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 58 ms
58 msScripts block the page for only 58 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.3 MB in 219 requests
3.3 MBYour homepage downloads 3.3 MB in 219 requests on a phone: images 1.9 MB (16), other files 1,002 KiB (145) and scripts 397 KiB (52). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (107 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
120 links without text
120 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 131 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (29 characters)
Your title is only 29 characters: “We Are Labels – We Are Labels”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “BRANDS”). One clear main headline is easier for people and search engines.
Meta description is long (199 characters)
Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
35 internal links, 5 external
The homepage links to 35 pages on wearelabels.com and 5 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://wearelabels.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wearelabels.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (220 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://wearelabels.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages are broken
Your homepage links to https://wearelabels.com/collections/wal and https://wearelabels.com/pages/jobs, which answer with an error. Visitors hit a dead end and search engines drop them.
5 pages without a meta description
https://wearelabels.com/pages/terms-conditions, https://wearelabels.com/pages/privacy-policy, https://wearelabels.com/pages/cookie-policy, https://wearelabels.com/pages/help-center and https://wearelabels.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
https://wearelabels.com/pages/brands, https://wearelabels.com/pages/stores, https://wearelabels.com/pages/about-us, https://wearelabels.com/pages/privacy-policy, https://wearelabels.com/pages/cookie-policy and https://wearelabels.com/pages/contact and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://wearelabels.com/pages/brands, https://wearelabels.com/pages/contact and https://wearelabels.com/collections/all have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 9 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
128 of 131 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 203 words
The homepage has only about 203 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
6 calls to action
The homepage has 6 calls to action, for example “SHOP WOMEN”, “SHOP ONLINE” and “Contact”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wearelabels.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on wearelabels.com, including 9 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.