wearepalace.com website review

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

46 KiB could be saved by minifying JavaScript.

The page has 2,020 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Klaviyo, Shopify and 9gtb.com and others), adding 515 KiB and 457 ms of main-thread time.

About 125 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

1 image could be 16 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 8.8 s. Good is under 3.8 s.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 9.9 MB in 207 requests on a phone: media 8.3 MB (1), other files 753 KiB (91) and scripts 666 KiB (78). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.81 g of CO₂e: 337.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The robots meta tag says “noindex”: Google is told not to list this page at all.

Your <h1> is empty.

The homepage links to 23 pages on wearepalace.com and 19 external pages.

https://www.wearepalace.com/collections/all, https://www.wearepalace.com/policies/shipping-policy, https://www.wearepalace.com/collections/ox-pre-order, https://www.wearepalace.com/collections/music, https://www.wearepalace.com/collections/apparel and https://www.wearepalace.com/collections/accessories and 5 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://www.wearepalace.com/collections/all, https://www.wearepalace.com/policies/shipping-policy, https://www.wearepalace.com/collections/ox-pre-order, https://www.wearepalace.com/collections/music, https://www.wearepalace.com/collections/apparel and https://www.wearepalace.com/collections/accessories and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.wearepalace.com/collections/all, https://www.wearepalace.com/collections/ox-pre-order, https://www.wearepalace.com/collections/music, https://www.wearepalace.com/collections/apparel, https://www.wearepalace.com/collections/accessories and https://www.wearepalace.com/collections/posters and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 11 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 14 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.