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weareneen.com website review
Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 78 checks
This review found 31 issues worth fixing on weareneen.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #52,975 of 104,249 reviewed websitesbeats 44%
- #34,251 of 58,318 online storesbeats 36%
- #32,712 of 53,107 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 146 ms |
| May 30, 2026 | 160 ms |
| Jun 6, 2026 | 155 ms |
| Jun 13, 2026 | 168 ms |
| Jun 20, 2026 | 170 ms |
| Jun 27, 2026 | 171 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 189 ms |
| Jul 18, 2026 | 205 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 217 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 183 ms |
| Aug 29, 2026 | 184 ms |
| Sep 5, 2026 | 191 ms |
| Sep 12, 2026 | 187 ms |
| Sep 19, 2026 | 181 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 196 ms |
| Oct 10, 2026 | 206 ms |
| Oct 17, 2026 | 213 ms |
| Oct 24, 2026 | 200 ms |
| Oct 31, 2026 | 203 ms |
| Nov 7, 2026 | 194 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
7.9 s · 865 KiBAbout 865 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.9 s faster on a phone.
Improve image delivery
1.9 s · 451 KiB8 images could be 451 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Use efficient cache lifetimes
1.0 s · 233 KiB15 files are served with short cache lifetimes, so returning visitors download them again (233 KiB).
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Klaviyo and rechargecdn.com and others), adding 1.8 MB and 989 ms of main-thread time.
Render-blocking requests
950 ms23 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Google CDN adds 606 ms
606 msGoogle CDN costs a phone 606 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 45 KiBPolyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
160 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
6 KiB6 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 9.0 s
9.0 sThe first text or image appears after 9.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 21.0 s
21.0 sYour largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.1 s
21.1 sThe page becomes fully interactive after 21.1 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 503 ms
503 msScripts block taps and scrolling for 503 ms in total while the page loads. Good is under 200 ms.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 183 ms
183 msReal visitors wait 183 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 360 ms
360 msReal visitors wait 360 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 13.0 MB in 293 requests
13.0 MBYour homepage downloads 13.0 MB in 293 requests on a phone: media 8.5 MB (4), scripts 1.9 MB (89) and images 1.1 MB (52). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
neen-pretty-extra-mascara-main-1.webp weighs 540 KiB. On a phone connection a single image that size takes seconds.
7 images in older formats
7 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
423 KiB2 images are downloaded at several times the size a phone draws them, for example Sprinkle_6d590bb8-5850-41f4-8e41-73b1ef4f2bf9.webp at 1,080 px wide, shown at 78 px. Resized copies would save about 423 KiB.
3 images below the first screen load straight away
3 images further down the page (477 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.7 g of CO₂ per visit
3.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.70 g of CO₂e: 443.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
76 internal links, 15 external
The homepage links to 76 pages on weareneen.com and 15 external pages.
7 checks passed
One H1 headline
Your main headline reads: “:root { --header-logo-width: 145px; }”.
Title: 52 characters
Your title is a healthy 52 characters: “Neen - High-Performance & Eco-Conscious Clean Makeup”.
Canonical URL set
The canonical URL is https://weareneen.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://weareneen.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (395 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://weareneen.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://weareneen.com/collections/lip, https://weareneen.com/collections/cheeks, https://weareneen.com/collections/vegan-brushes, https://weareneen.com/collections/sets, https://weareneen.com/collections/all and https://weareneen.com/blogs/tutorials have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://weareneen.com/collections/eyes, https://weareneen.com/collections/lip, https://weareneen.com/collections/cheeks, https://weareneen.com/collections/vegan-brushes, https://weareneen.com/collections/sets and https://weareneen.com/collections/all have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
13 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 256 words of copy
The homepage carries about 256 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SIGN UP FOR 15% OFF” and “SHOP ALL”.
7 calls to action
The homepage has 7 calls to action, for example “Sign up for 15% off”, “Shop All” and “SHOP ALL”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weareneen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Okendo · cloudfront.net · rechargecdn.com · rise-ai.com · luckyorange.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Irvine
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on weareneen.com, including 15 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.