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webbyawards.com website review

Visit site (opens in a new tab)Reviewed 3 November 202649 issues · 94 checks

This review found 49 issues worth fixing on webbyawards.com, 21 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.0 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.3 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.7 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
171 ms104 msMay 16Oct 31127 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026124 ms
May 23, 2026133 ms
May 30, 2026138 ms
Jun 6, 2026145 ms
Jun 13, 2026163 ms
Jun 20, 2026161 ms
Jun 27, 2026155 ms
Jul 4, 2026138 ms
Jul 11, 2026135 ms
Jul 18, 2026128 ms
Jul 25, 2026122 ms
Aug 1, 2026117 ms
Aug 8, 2026112 ms
Aug 15, 2026126 ms
Aug 22, 2026124 ms
Aug 29, 2026128 ms
Sep 5, 2026124 ms
Sep 12, 2026116 ms
Sep 19, 2026115 ms
Sep 26, 2026119 ms
Oct 3, 2026121 ms
Oct 10, 2026120 ms
Oct 17, 2026127 ms
Oct 24, 2026123 ms
Oct 31, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of webbyawards.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. webbyawards.com at 0.7 s0.7 s
  2. webbyawards.com at 1.3 s1.3 s
  3. webbyawards.com at 2.0 s2.0 s
  4. webbyawards.com at 2.7 s2.7 s
  5. webbyawards.com at 3.4 s3.4 s
  6. webbyawards.com at 4.0 s4.0 s
  7. webbyawards.com at 4.7 s4.7 s
  8. webbyawards.com at 5.4 s5.4 s

Speed

14 to fix31
  • Improve image delivery

    11.7 s · 47.0 MB

    83 images could be 47.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.7 s faster on a phone.

  • Reduce unused JavaScript

    6.4 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.4 s faster on a phone.

  • Render-blocking requests

    2.4 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Use efficient cache lifetimes

    1.1 s · 197 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (197 KiB).

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and TikTok and others), adding 1.9 MB and 1.7 s of main-thread time.

  • Google CDN adds 635 ms

    635 ms

    Google CDN costs a phone 635 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 522 ms

    522 ms

    Google Tag Manager costs a phone 522 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    440 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 381 ms. During a long task the page ignores taps.

  • Minify JavaScript

    300 ms · 54 KiB

    54 KiB could be saved by minifying JavaScript.

  • 1,888 HTML elements

    The page has 1,888 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    140 ms · 8 KiB

    8 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 26.1 s

    26.1 s

    Your largest element takes 26.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.3 s

    28.3 s

    The page becomes fully interactive after 28.3 s. Good is under 3.8 s.

  • First Contentful Paint: 6.8 s

    6.8 s

    The first text or image appears after 6.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 845 ms

    845 ms

    Real visitors wait 845 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 71 images without width and height

    71 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 124 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 51.0 MB in 184 requests

    51.0 MB

    Your homepage downloads 51.0 MB in 184 requests on a phone: images 48.2 MB (104), scripts 2.2 MB (42) and other files 362 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • 28 images over 500 KB

    28 images weigh 39.5 MB together. On a phone connection a single image that size takes seconds.

  • 32 images far larger than shown

    24.0 MB

    32 images are downloaded at several times the size a phone draws them, for example Webby30_4x5_host_announcement_chrome1-scaled.png at 2,048 px wide, shown at 292 px. Resized copies would save about 24.0 MB.

  • 20 images below the first screen load straight away

    20 images further down the page (20.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 13 images in older formats

    13 images (13.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 14.5 g of CO₂ per visit

    14.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 14.45 g of CO₂e: 1734.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8989
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (34 elements)

    All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 95 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is short (16 characters)

    Your title is only 16 characters: “The Webby Awards”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (68 characters)

    Your meta description is only 68 characters: “The leading international award honoring excellence on the Internet.”. 70 to 160 characters is enough to sell the click.

  • 27 links with vague text

    27 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 69 internal links, 88 external

    The homepage links to 69 pages on webbyawards.com and 88 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “31st Webby Awards Open for Entries”.

  • Canonical URL set

    The canonical URL is https://www.webbyawards.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.webbyawards.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.webbyawards.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,165 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.webbyawards.com/welcome-to-webby-31-a-note-from-our-gm-nick-borenstein and https://www.webbyawards.com/opening-letter-webby-30 use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example //josh-johnson-to-host-the-30th-annual-webby-awards, whose canonical is https://www.webbyawards.com/josh-johnson-to-host-the-30th-annual-webby-awards. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'register')”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    120 of 124 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,719 words of copy

    The homepage carries about 1,719 words of visible text.

4 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Learn More”, “Download Now” and “Download the Report”.

  • 3 short forms

    3 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 95 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Segment, LinkedIn Insight and TikTok Pixel.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at webbyawards.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Segment
Hosting
WP Engine

Company

Founded
1995

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 49 issues on webbyawards.com, including 25 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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