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webmd.com website review

Visit site (opens in a new tab)Reviewed 12 October 202648 issues · 98 checks

This review found 48 issues worth fixing on webmd.com, 16 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sApr 18Oct 31.9 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.9 s
Apr 25, 20261.9 s
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
240 ms127 msApr 18Oct 3151 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026199 ms
Apr 25, 2026206 ms
May 2, 2026213 ms
May 9, 2026220 ms
May 16, 2026227 ms
May 23, 2026212 ms
May 30, 2026185 ms
Jun 6, 2026166 ms
Jun 13, 2026151 ms
Jun 20, 2026143 ms
Jun 27, 2026144 ms
Jul 4, 2026144 ms
Jul 11, 2026144 ms
Jul 18, 2026143 ms
Jul 25, 2026142 ms
Aug 1, 2026140 ms
Aug 8, 2026140 ms
Aug 15, 2026141 ms
Aug 22, 2026141 ms
Aug 29, 2026142 ms
Sep 5, 2026144 ms
Sep 12, 2026145 ms
Sep 19, 2026148 ms
Sep 26, 2026149 ms
Oct 3, 2026151 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of webmd.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. webmd.com at 0.4 s0.4 s
  2. webmd.com at 0.8 s0.8 s
  3. webmd.com at 1.1 s1.1 s
  4. webmd.com at 1.5 s1.5 s
  5. webmd.com at 1.9 s1.9 s
  6. webmd.com at 2.3 s2.3 s
  7. webmd.com at 2.6 s2.6 s
  8. webmd.com at 3.0 s3.0 s

Speed

12 to fix29
  • Reduce unused JavaScript

    5.2 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Use efficient cache lifetimes

    2.5 s · 1.0 MB

    144 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Main-thread work: 10.4 s

    A phone's processor spends 10.4 s on main-thread work while loading, 5.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (DoubleVerify, Google/Doubleclick Ads and Google CDN and others), adding 3.7 MB and 3.1 s of main-thread time.

  • Google/Doubleclick Ads adds 756 ms

    756 ms

    Google/Doubleclick Ads costs a phone 756 ms of main-thread work and 869 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • DoubleVerify adds 773 ms

    773 ms

    DoubleVerify costs a phone 773 ms of main-thread work and 449 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 420 ms

    420 ms

    Google CDN costs a phone 420 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 347 ms

    347 ms

    Google Tag Manager costs a phone 347 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 360 ms. During a long task the page ignores taps.

  • wbmdstatic.com adds 209 ms

    209 ms

    wbmdstatic.com costs a phone 209 ms of main-thread work and 973 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Improve image delivery

    250 KiB

    24 images could be 250 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    150 ms · 100 KiB

    Polyfills for old browsers add 100 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 93 KiB

    About 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 59 but mobile only 29. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 8.4 s

    8.4 s

    The first text or image appears after 8.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.1 s

    19.1 s

    Your largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “photo of female patient talking with doctor”.

  • Time to Interactive: 44.1 s

    44.1 s

    The page becomes fully interactive after 44.1 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 603 ms

    603 ms

    Real visitors wait 603 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 199 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.6 MB in 909 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 909 requests on a phone: scripts 3.6 MB (113), other files 794 KiB (430) and images 693 KiB (253). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    252 KiB

    1 image is downloaded at several times the size a phone draws it, for example moh-logo.png at 857 px wide, shown at 111 px. Resized copies would save about 252 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (369 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (297 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

14 to fixGoogle 8185
  • Invalid ARIA attributes

    3 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 13 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 6975
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (279 characters)

    Your meta description is 279 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://www.webmd.com/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 177 internal links, 35 external

    The homepage links to 177 pages on webmd.com and 35 external pages.

4 checks passed
  • Title: 42 characters

    Your title is a healthy 42 characters: “WebMD - Better information. Better health.”.

  • Canonical URL set

    The canonical URL is https://www.webmd.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 3 crawlers

    robots.txt blocks GPTBot, ClaudeBot and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (907 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 129 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 3188
  • 56 third-party cookies

    56 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • Tap targets are thumb-sized

    104 of 112 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 969 words of copy

    The homepage carries about 969 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Subscribe”, “Learn more about our Editorial Process” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies, 1 of them by other companies (measured from a US location before any click).

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at webmd.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Vue.js

Company

Founded
1996
Headquarters
New York City

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on webmd.com, including 18 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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