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webroot.com website review

Visit site (opens in a new tab)Reviewed 4 November 202626 issues · 78 checks

This review found 26 issues worth fixing on webroot.com, 9 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.9 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.4 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.7 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
194 ms118 msMay 16Oct 31185 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026127 ms
May 23, 2026128 ms
May 30, 2026128 ms
Jun 6, 2026127 ms
Jun 13, 2026131 ms
Jun 20, 2026136 ms
Jun 27, 2026136 ms
Jul 4, 2026136 ms
Jul 11, 2026130 ms
Jul 18, 2026129 ms
Jul 25, 2026130 ms
Aug 1, 2026134 ms
Aug 8, 2026138 ms
Aug 15, 2026143 ms
Aug 22, 2026146 ms
Aug 29, 2026151 ms
Sep 5, 2026155 ms
Sep 12, 2026156 ms
Sep 19, 2026162 ms
Sep 26, 2026170 ms
Oct 3, 2026177 ms
Oct 10, 2026180 ms
Oct 17, 2026181 ms
Oct 24, 2026185 ms
Oct 31, 2026185 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of webroot.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. webroot.com at 0.6 s0.6 s
  2. webroot.com at 1.2 s1.2 s
  3. webroot.com at 1.9 s1.9 s
  4. webroot.com at 2.5 s2.5 s
  5. webroot.com at 3.1 s3.1 s
  6. webroot.com at 3.7 s3.7 s
  7. webroot.com at 4.3 s4.3 s
  8. webroot.com at 4.9 s4.9 s

Speed

9 to fix66
  • Render-blocking requests

    1.3 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Optimizely and Optanon and others), adding 823 KiB and 1.1 s of main-thread time.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    904 KiB

    About 904 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    584 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (584 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 508 ms. During a long task the page ignores taps.

  • Facebook adds 396 ms

    396 ms

    Facebook costs a phone 396 ms of main-thread work and 280 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    76 KiB

    Polyfills for old browsers add 76 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 22.8 s

    22.8 s

    The page becomes fully interactive after 22.8 s. Good is under 3.8 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 45% slower for real visitors

    +45%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 127 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 872 ms

    872 ms

    Real visitors wait 872 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.017

    0.017

    The layout barely moves while loading (CLS 0.017, good is under 0.1).

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Protect your home field advantage this holiday season with …”.

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 184 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 184 requests on a phone: scripts 2.4 MB (45), fonts 737 KiB (6) and images 527 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9197
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8588
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 81 internal links, 15 external

    The homepage links to 81 pages on webroot.com and 15 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Up to 50% off”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Cybersecurity & Threat Intelligence Services | Webroot”.

  • Canonical URL set

    The canonical URL is https://www.webroot.com/en/.

  • Structured data in place

    Structured data found: Brand, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.webroot.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,782 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 3 pages slow to respond

    /blog, /support/how-to-guides and /customers/renewal took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9289
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “$ is not defined”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 932 words of copy

    The homepage carries about 932 words of visible text.

5 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact support”, “See plans & pricing” and “Buy now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 28 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at webroot.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Vercel

Company

Founded
1997
Headquarters
Broomfield

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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