Website review, no card needed

webtpa.com logo

webtpa.com website review

Visit site (opens in a new tab)Reviewed 2 November 202631 issues · 86 checks

This review found 31 issues worth fixing on webtpa.com, 13 of them high impact, across 86 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
78 ms71 msMay 16Oct 3175 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202672 ms
May 23, 202672 ms
May 30, 202672 ms
Jun 6, 202673 ms
Jun 13, 202673 ms
Jun 20, 202675 ms
Jun 27, 202673 ms
Jul 4, 202674 ms
Jul 11, 202675 ms
Jul 18, 202674 ms
Jul 25, 202674 ms
Aug 1, 202674 ms
Aug 8, 202675 ms
Aug 15, 202675 ms
Aug 22, 202675 ms
Aug 29, 202674 ms
Sep 5, 202674 ms
Sep 12, 202674 ms
Sep 19, 202675 ms
Sep 26, 202675 ms
Oct 3, 202676 ms
Oct 10, 202677 ms
Oct 17, 202676 ms
Oct 24, 202677 ms
Oct 31, 202675 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of webtpa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. webtpa.com at 0.4 s0.4 s
  2. webtpa.com at 0.8 s0.8 s
  3. webtpa.com at 1.1 s1.1 s
  4. webtpa.com at 1.5 s1.5 s
  5. webtpa.com at 1.9 s1.9 s
  6. webtpa.com at 2.3 s2.3 s
  7. webtpa.com at 2.6 s2.6 s
  8. webtpa.com at 3.0 s3.0 s

Speed

10 to fix54
  • Use efficient cache lifetimes

    1.1 s · 1.1 MB

    37 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Reduce unused JavaScript

    1.9 s · 374 KiB

    About 374 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Google CDN and Hubspot and others), adding 10.2 MB and 839 ms of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • hubspotusercontent-na1.net adds 1 ms

    1 ms

    hubspotusercontent-na1.net costs a phone 1 ms of main-thread work and 9.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • hsappstatic.net adds 463 ms

    463 ms

    hsappstatic.net costs a phone 463 ms of main-thread work and 802 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 82 KiB

    About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    450 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Improve image delivery

    333 KiB

    7 images could be 333 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 10.9 s

    10.9 s

    Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “home-mobile-hero-banner”.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 11.1 s

    11.1 s

    The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 315 ms

    315 ms

    Scripts block taps and scrolling for 315 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 72 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 74 ms

    74 ms

    Real visitors wait 74 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 419 ms

    419 ms

    Real visitors wait 419 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 10.9 MB in 92 requests

    10.9 MB

    Your homepage downloads 10.9 MB in 92 requests on a phone: media 9.1 MB (2), scripts 880 KiB (24) and images 431 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    home-mobile-hero-banner.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.1 g of CO₂ per visit

    3.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.09 g of CO₂e: 371.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9392
  • ARIA roles used must conform to valid values (1 element)

    ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (17 characters)

    Your title is only 17 characters: “Homepage | WebTPA”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 29 internal links, 15 external

    The homepage links to 29 pages on webtpa.com and 15 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Providing health care administration solutions for health systems, self-funded employers and insurance carriers. Learn …”.

  • One H1 headline

    Your main headline reads: “No two health plans are alike,and we don’t want them to be.”.

  • Canonical URL set

    The canonical URL is https://www.webtpa.com/.

  • Structured data in place

    Structured data found: VideoObject.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.webtpa.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (643 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page with very little text

    /contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 small tap targets

    5 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 749 words of copy

    The homepage carries about 749 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at webtpa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Framework
jQuery
Hosting
HubSpot

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 31 issues on webtpa.com, including 16 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25