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webtoons.com website review

Visit site (opens in a new tab)Reviewed 11 October 202650 issues · 88 checks

This review found 50 issues worth fixing on webtoons.com, 20 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.5 sApr 18Oct 32.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.0 s
Apr 25, 20262.9 s
May 2, 20262.9 s
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.7 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
359 ms352 msApr 18Oct 3353 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026353 ms
Apr 25, 2026353 ms
May 2, 2026355 ms
May 9, 2026356 ms
May 16, 2026358 ms
May 23, 2026358 ms
May 30, 2026357 ms
Jun 6, 2026356 ms
Jun 13, 2026355 ms
Jun 20, 2026355 ms
Jun 27, 2026356 ms
Jul 4, 2026357 ms
Jul 11, 2026358 ms
Jul 18, 2026358 ms
Jul 25, 2026357 ms
Aug 1, 2026356 ms
Aug 8, 2026356 ms
Aug 15, 2026356 ms
Aug 22, 2026357 ms
Aug 29, 2026358 ms
Sep 5, 2026358 ms
Sep 12, 2026358 ms
Sep 19, 2026356 ms
Sep 26, 2026355 ms
Oct 3, 2026353 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of webtoons.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. webtoons.com at 0.6 s0.6 s
  2. webtoons.com at 1.2 s1.2 s
  3. webtoons.com at 1.8 s1.8 s
  4. webtoons.com at 2.3 s2.3 s
  5. webtoons.com at 2.9 s2.9 s
  6. webtoons.com at 3.5 s3.5 s
  7. webtoons.com at 4.1 s4.1 s
  8. webtoons.com at 4.7 s4.7 s

Speed

14 to fix40
  • Use efficient cache lifetimes

    6.5 s · 3.0 MB

    20 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).

  • Improve image delivery

    1.5 s · 3.2 MB

    75 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Reduce unused JavaScript

    3.4 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 55). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google/Doubleclick Ads and TikTok and others), adding 7.3 MB and 874 ms of main-thread time.

  • Avoid multiple page redirects

    780 ms

    The page goes through 1 redirect before it starts loading, costing about 780 ms. Link and advertise the final URL directly.

  • Document request latency

    700 ms

    The HTML itself could arrive about 700 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce unused CSS

    580 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 580 ms faster on a phone.

  • pstatic.net adds 26 ms

    26 ms

    pstatic.net costs a phone 26 ms of main-thread work and 6.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 110 KiB

    Polyfills for old browsers add 110 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 375 ms. During a long task the page ignores taps.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google/Doubleclick Ads adds 167 ms

    167 ms

    Google/Doubleclick Ads costs a phone 167 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 50 ms

    50 ms

    Your server sent the HTML in 50 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.9 s

    17.9 s

    Your largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.9 s

    23.9 s

    The page becomes fully interactive after 23.9 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 897 ms

    897 ms

    Scripts block taps and scrolling for 897 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 353 ms to 353 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 174 ms

    174 ms

    Real visitors wait 174 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.085

    0.085

    The layout barely moves while loading (CLS 0.085, good is under 0.1).

Images and page weight

3 to fix40
  • Page weight: 8.0 MB in 172 requests

    8.0 MB

    Your homepage downloads 8.0 MB in 172 requests on a phone: images 5.9 MB (89), scripts 1.9 MB (34) and stylesheets 92 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 25 images far larger than shown

    663 KiB

    25 images are downloaded at several times the size a phone draws them, for example 4Thumb_Poster.jpg at 480 px wide, shown at 115 px. Resized copies would save about 663 KiB.

  • 40 images in older formats

    40 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.3 g of CO₂ per visit

    2.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.26 g of CO₂e: 270.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7889
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 82 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9280
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (190 characters)

    Your meta description is 190 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 96 internal links, 13 external

    The homepage links to 96 pages on webtoons.com and 13 external pages.

5 checks passed
  • Title: 37 characters

    Your title is a healthy 37 characters: “WEBTOON - Read Comics, Manga & Manhwa”.

  • Canonical URL set

    The canonical URL is https://www.webtoons.com/en/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.webtoons.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (532 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix62
  • 10 linked pages are broken

    Your homepage links to /en/sf/i-came-from-the-abyss/list, /en/slice-of-life/boyfriends/list, /en/fantasy/suitor-armor/list, /en/action/the-advanced-player-of-the-tutorial-tower/list, /en/fantasy/regression-of-the-close-combat-mage/list and /en/fantasy/my-avatars-path-to-greatness/list and 4 others, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages share a title

    /en/ranking and /en/ranking/trending all use the title “WEBTOON - Popular Series”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /en/ranking and /en/ranking/trending use the same meta description. A description written for each page earns more clicks.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example /en/originals, whose canonical is /en/originals/sunday. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

4 checks passed
  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7772
  • No mobile viewport

    No viewport meta tag, so phones render the desktop layout zoomed out.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    109 of 110 tappable elements near the top are at least 24 px.

Content and conversion

4 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 462 words of copy

    The homepage carries about 462 words of visible text.

1 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “WEBTOON SHOP”, “Download on the App Store” and “Contact”.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 3 mores (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: consentmanager

    A consent management tool (consentmanager) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at webtoons.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 50 issues on webtoons.com, including 24 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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