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wedolifting.gl website review

Visit site (opens in a new tab)Reviewed 10 November 202626 issues · 71 checks

This review found 26 issues worth fixing on wedolifting.gl, 7 of them high impact, across 71 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of wedolifting.gl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wedolifting.gl at 0.4 s0.4 s
  2. wedolifting.gl at 0.8 s0.8 s
  3. wedolifting.gl at 1.1 s1.1 s
  4. wedolifting.gl at 1.5 s1.5 s
  5. wedolifting.gl at 1.9 s1.9 s
  6. wedolifting.gl at 2.3 s2.3 s
  7. wedolifting.gl at 2.6 s2.6 s
  8. wedolifting.gl at 3.0 s3.0 s

Speed

5 to fix75
  • Render-blocking requests

    1.0 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    500 ms · 52 KiB

    2 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 35 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

  • Reduce unused JavaScript

    300 ms · 48 KiB

    About 48 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (cookiepilot.dk, Shopify and jQuery CDN and others), adding 132 KiB and 57 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 241 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix68
  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Vi og vores samarbejdspartnere bruger cookies for at forbed…”.

  • Time to Interactive: 5.9 s

    5.9 s

    The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Cumulative Layout Shift: 0.099

    0.099

    The layout barely moves while loading (CLS 0.099, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    6039095e-4112-40b3-a433-0e33dd100f88_720x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.5 MB in 151 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 151 requests on a phone: other files 731 KiB (82), images 344 KiB (23) and scripts 281 KiB (35). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8994
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7787
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 129 internal links, 2 external

    The homepage links to 129 pages on wedolifting.gl and 2 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//wedolifting.gl/cdn/shop/files/arctic_lifting_logo_hvid_tekst_170x.png?v=1683633623" srcset="//wedolifting.g…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Arctic Lifting - Greenland - Wedolifting.gl”.

  • Canonical URL set

    The canonical URL is https://wedolifting.gl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wedolifting.gl/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://wedolifting.gl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (944 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://wedolifting.gl/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://wedolifting.gl/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages without a meta description

    https://wedolifting.gl/customer_authentication/redirect, https://wedolifting.gl/pages/contact and https://wedolifting.gl/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://wedolifting.gl/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://wedolifting.gl/customer_authentication/redirect took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 284 words of copy

    The homepage carries about 284 words of visible text.

5 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Start”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 10 testimonial or review blocks and 6 customer or partner logos.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wedolifting.gl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on wedolifting.gl, including 9 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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