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wejump2fly.no website review
Visit site (opens in a new tab)Reviewed 12 November 202632 issues · 77 checks
This review found 32 issues worth fixing on wejump2fly.no, 6 of them high impact, across 77 checks. The most urgent: aRIA attributes must conform to valid values (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,648 of 109,350 reviewed websitesbeats 90%
- #4,460 of 61,859 online storesbeats 89%
- #4,330 of 56,401 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 126 ms |
| Jun 27, 2026 | 125 ms |
| Jul 4, 2026 | 123 ms |
| Jul 11, 2026 | 122 ms |
| Jul 25, 2026 | 122 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 123 ms |
| Oct 17, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
910 ms · 401 KiBAbout 401 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.
Mobile performance score: 80
80/100Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
100 ms · 649 KiB16 images could be 649 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, loox.io and Klaviyo and others), adding 1.3 MB and 498 ms of main-thread time.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Shopify adds 258 ms
258 msShopify costs a phone 258 ms of main-thread work and 807 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,639 HTML elements
The page has 2,639 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
150 ms · 78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 35 KiB9 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).
1 long task on the main thread
1 long task block the main thread while loading, the longest for 51 ms. During a long task the page ignores taps.
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 5.4 s
5.4 sThe page becomes fully interactive after 5.4 s. Good is under 3.8 s.
Speed Index: 3.6 s
3.6 sVisually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 674 ms
674 msReal visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 1 ms
1 msScripts block the page for only 1 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.7 MB in 371 requests
3.7 MBYour homepage downloads 3.7 MB in 371 requests on a phone: scripts 1.3 MB (139), images 1.2 MB (24) and other files 1.0 MB (187). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
T-skjorte5.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
152 KiB2 images are downloaded at several times the size a phone draws them, for example 8mGoNXZxm_mid.jpg at 811 px wide, shown at 219 px. Resized copies would save about 152 KiB.
1 image in older formats
1 image (253 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.1 g of CO₂ per visit
1.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 126.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
4 H1 headlines
There are 4 <h1> headlines (“WeJump2Fly”, “Du starter kun med 4 min hoppetau.” and “Vi har laget et 4 ukers undervisningsporgram”). One clear main headline is easier for people and search engines.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
181 internal links, 10 external
The homepage links to 181 pages on wejump2fly.no and 10 external pages.
5 checks passed
Title: 57 characters
Your title is a healthy 57 characters: “WeJump2Fly | Hoppetau & treningsprogram for hjemmetrening”.
Canonical URL set
The canonical URL is https://wejump2fly.no/en.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wejump2fly.no/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,282 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://wejump2fly.no/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://wejump2fly.no/en/collections/vare-klaer and https://wejump2fly.no/en/collections/seamless-tights-collection have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://wejump2fly.no/products/startpakken-deluxe, whose canonical is https://wejump2fly.no/en/products/startpakken-deluxe. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://wejump2fly.no/en/products/hoppetau-startpakke, https://wejump2fly.no/en/products/loungepyjamas and https://wejump2fly.no/en/collections/seamless-tights-collection have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
22 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 72 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 789 words of copy
The homepage carries about 789 words of visible text.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Book Prøvetime I Studio” and “icon-email Subscribe”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wejump2fly.no, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Inbox · Kaching Cart · Kaching Bundles · Swatch King · Klaviyo Email Marketing Sms · Variant Image Swatch · Simple Bundle · Essential Pre Order Presale · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on wejump2fly.no, including 12 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.