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wellbel.com website review

Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 85 checks

This review found 37 issues worth fixing on wellbel.com, 13 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.7 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.2 s
Oct 31, 20262.3 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
173 ms123 msMay 23Nov 7153 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026129 ms
May 30, 2026129 ms
Jun 6, 2026129 ms
Jun 13, 2026131 ms
Jun 20, 2026132 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026137 ms
Jul 18, 2026138 ms
Jul 25, 2026138 ms
Aug 1, 2026139 ms
Aug 8, 2026141 ms
Aug 15, 2026146 ms
Aug 22, 2026146 ms
Aug 29, 2026145 ms
Sep 5, 2026143 ms
Sep 12, 2026146 ms
Sep 19, 2026154 ms
Sep 26, 2026167 ms
Oct 3, 2026163 ms
Oct 10, 2026160 ms
Oct 17, 2026153 ms
Oct 24, 2026139 ms
Oct 31, 2026139 ms
Nov 7, 2026153 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wellbel.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wellbel.com at 1.0 s1.0 s
  2. wellbel.com at 1.9 s1.9 s
  3. wellbel.com at 2.9 s2.9 s
  4. wellbel.com at 3.9 s3.9 s
  5. wellbel.com at 4.9 s4.9 s
  6. wellbel.com at 5.8 s5.8 s
  7. wellbel.com at 6.8 s6.8 s
  8. wellbel.com at 7.8 s7.8 s

Speed

11 to fix49
  • Use efficient cache lifetimes

    1.9 s · 942 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (942 KiB).

  • Reduce unused JavaScript

    1.5 s · 979 KiB

    About 979 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    1.5 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (alia-prod.com, Shopify and Google CDN and others), adding 2.1 MB and 1.2 s of main-thread time.

  • Improve image delivery

    300 ms · 261 KiB

    14 images could be 261 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • alia-prod.com adds 385 ms

    385 ms

    alia-prod.com costs a phone 385 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 402 ms. During a long task the page ignores taps.

  • Shopify adds 171 ms

    171 ms

    Shopify costs a phone 171 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 166 ms

    166 ms

    Google CDN costs a phone 166 ms of main-thread work and 466 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 22.2 s

    22.2 s

    Your largest element takes 22.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.7 s

    16.7 s

    Visually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 41.9 s

    41.9 s

    The page becomes fully interactive after 41.9 s. Good is under 3.8 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 561 ms

    561 ms

    Scripts block taps and scrolling for 561 ms in total while the page loads. Good is under 200 ms.

  • 27 images without width and height

    27 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 524 ms

    524 ms

    Real visitors wait 524 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix38
  • Page weight: 10.2 MB in 333 requests

    10.2 MB

    Your homepage downloads 10.2 MB in 333 requests on a phone: images 5.7 MB (34), scripts 2.4 MB (86) and other files 1.3 MB (185). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    te_600x600.svg weighs 5.0 MB. On a phone connection a single image that size takes seconds.

  • 1 image below the first screen load straight away

    1 image further down the page (5.0 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    DuoPDP_June2025-02_700x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    100 KiB

    2 images are downloaded at several times the size a phone draws them, for example Women-Plus_Supp_New-Hero_11.1.26_2.jpg at 2,000 px wide, shown at 78 px. Resized copies would save about 100 KiB.

  • 2 images in older formats

    2 images (76 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.9 g of CO₂ per visit

    2.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.89 g of CO₂e: 346.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8390
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 68 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("youtube.com/wellbel")”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 84 internal links, 4 external

    The homepage links to 84 pages on wellbel.com and 4 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Clinically formulated hair supplements that promote healthier, stronger hair for men and women. Wellbel stands for fewe…”.

  • One H1 headline

    Your main headline reads: “Hair Supplements by Wellbel”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Quality Hair Supplements | Wellbel”.

  • Canonical URL set

    The canonical URL is https://wellbel.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wellbel.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://wellbel.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (968 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://wellbel.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 9 small tap targets

    9 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 689 words of copy

    The homepage carries about 689 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “START SHOPPING” and “SHOP INTERNATIONAL”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “start shopping”, “Shop International” and “Shop Domestic”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 37 cookies set on arrival

    37

    Opening the homepage sets 37 cookies, 3 of them by other companies (measured from a US location before any click).

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wellbel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Skio Subscriptions Yc S20 · Klaviyo Email Marketing Sms · Onward · Okendo · Checkmate · Jurni Ai Personalized Funnels · Trakt · Cartz Social Group Buying · Freegifts · fbot.me · gorgias.chat · bogos.io · 9gtb.com · superfiliate-cdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Miami

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on wellbel.com, including 18 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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