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welleco.com website review

Visit site (opens in a new tab)Reviewed 8 November 202645 issues · 87 checks

This review found 45 issues worth fixing on welleco.com, 18 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.2 sMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.8 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
282 ms187 msMay 16Oct 31198 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026212 ms
May 23, 2026212 ms
May 30, 2026220 ms
Jun 6, 2026229 ms
Jun 13, 2026243 ms
Jun 20, 2026246 ms
Jun 27, 2026253 ms
Jul 4, 2026252 ms
Jul 11, 2026261 ms
Jul 18, 2026264 ms
Jul 25, 2026271 ms
Aug 1, 2026263 ms
Aug 8, 2026247 ms
Aug 15, 2026243 ms
Aug 22, 2026232 ms
Aug 29, 2026234 ms
Sep 5, 2026229 ms
Sep 12, 2026227 ms
Sep 19, 2026223 ms
Sep 26, 2026226 ms
Oct 3, 2026230 ms
Oct 10, 2026230 ms
Oct 17, 2026230 ms
Oct 24, 2026221 ms
Oct 31, 2026198 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of welleco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. welleco.com at 1.3 s1.3 s
  2. welleco.com at 2.5 s2.5 s
  3. welleco.com at 3.8 s3.8 s
  4. welleco.com at 5.1 s5.1 s
  5. welleco.com at 6.4 s6.4 s
  6. welleco.com at 7.6 s7.6 s
  7. welleco.com at 8.9 s8.9 s
  8. welleco.com at 10.2 s10.2 s

Speed

16 to fix35
  • Reduce unused JavaScript

    4.7 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 933 KiB

    32 files are served with short cache lifetimes, so returning visitors download them again (933 KiB).

  • Render-blocking requests

    1.4 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.7 s

    A phone's processor spends 9.7 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,497 HTML elements

    The page has 4,497 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and Shopify and others), adding 3.7 MB and 2.8 s of main-thread time.

  • Reduce unused CSS

    620 ms · 139 KiB

    About 139 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 620 ms faster on a phone.

  • Improve image delivery

    750 KiB

    22 images could be 750 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 649 ms

    649 ms

    Google Tag Manager costs a phone 649 ms of main-thread work and 860 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 444 ms

    444 ms

    alia-prod.com costs a phone 444 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 443 ms

    443 ms

    Shopify costs a phone 443 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    400 ms · 81 KiB

    Polyfills for old browsers add 81 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • heatmap.com adds 374 ms

    374 ms

    heatmap.com costs a phone 374 ms of main-thread work and 93 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 341 ms. During a long task the page ignores taps.

  • Klaviyo adds 290 ms

    290 ms

    Klaviyo costs a phone 290 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    10 ms · 24 KiB

    24 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 23.9 s

    23.9 s

    Your largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 40.1 s

    40.1 s

    The page becomes fully interactive after 40.1 s. Good is under 3.8 s.

  • Speed Index: 15.2 s

    15.2 s

    Visually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 203 ms

    203 ms

    Real visitors wait 203 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 881 ms

    881 ms

    Real visitors wait 881 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 212 ms to 198 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.034

    0.034

    The layout barely moves while loading (CLS 0.034, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 14.5 MB in 591 requests

    14.5 MB

    Your homepage downloads 14.5 MB in 591 requests on a phone: media 6.8 MB (3), scripts 3.8 MB (206) and images 1.4 MB (45). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (76 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.1 g of CO₂ per visit

    4.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.12 g of CO₂e: 494.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8490
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 33 form fields without a label

    33 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9286
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: url points at a different host (https://www.welleco.com.au/)”.

  • 164 internal links, 18 external

    The homepage links to 164 pages on welleco.com and 18 external pages.

6 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “Discover nourishing beauty and wellness supplements to help you glow from inside out. Enjoy free shipping on orders $10…”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “WelleCo US | Beauty and Wellness Supplements”.

  • Canonical URL set

    The canonical URL is https://www.welleco.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.welleco.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.welleco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,500 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://www.welleco.com/collections/best-sellers is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without an H1

    https://www.welleco.com/products/welleco-super-elixir-greens has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 19 small tap targets

    19 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 491 words of copy

    The homepage carries about 491 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE & SAVE 25% + FREE GIFT” and “START TODAY”.

  • 31 calls to action

    The homepage has 31 calls to action, for example “SHOP ALL”, “Subscribe & Save + Free Gift” and “Shop All”.

  • 40 short forms

    40 short forms (4 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks, 6 customer or partner logos, a star rating and 15 trust badges.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 60 other companies contacted

    Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at welleco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Melbourne

Upkeep, stack, hiring and company data from programmable.info

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