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wellnesspet.com website review

Visit site (opens in a new tab)Reviewed 3 November 202633 issues · 82 checks

This review found 33 issues worth fixing on wellnesspet.com, 16 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
166 ms115 msMay 16Oct 31137 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026137 ms
May 23, 2026144 ms
May 30, 2026158 ms
Jun 6, 2026158 ms
Jun 13, 2026160 ms
Jun 20, 2026141 ms
Jun 27, 2026138 ms
Jul 4, 2026138 ms
Jul 11, 2026134 ms
Jul 18, 2026145 ms
Jul 25, 2026140 ms
Aug 1, 2026129 ms
Aug 8, 2026129 ms
Aug 15, 2026127 ms
Aug 22, 2026121 ms
Aug 29, 2026129 ms
Sep 5, 2026128 ms
Sep 12, 2026129 ms
Sep 19, 2026133 ms
Sep 26, 2026138 ms
Oct 3, 2026138 ms
Oct 10, 2026142 ms
Oct 17, 2026147 ms
Oct 24, 2026129 ms
Oct 31, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wellnesspet.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wellnesspet.com at 0.4 s0.4 s
  2. wellnesspet.com at 0.8 s0.8 s
  3. wellnesspet.com at 1.1 s1.1 s
  4. wellnesspet.com at 1.5 s1.5 s
  5. wellnesspet.com at 1.9 s1.9 s
  6. wellnesspet.com at 2.3 s2.3 s
  7. wellnesspet.com at 2.6 s2.6 s
  8. wellnesspet.com at 3.0 s3.0 s

Speed

7 to fix57
  • Improve image delivery

    2.9 s · 4.7 MB

    7 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Reduce unused JavaScript

    1.4 s · 266 KiB

    About 266 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • audioeye.com adds 1.6 s

    1.6 s

    audioeye.com costs a phone 1.6 s of main-thread work and 300 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 7 third-party services on the page

    7 third-party services load with your homepage (audioeye.com, Google Tag Manager and Cookiebot and others), adding 781 KiB and 1.8 s of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 58 KiB

    About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 55 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).

  • Legacy JavaScript

    150 ms · 17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 15.7 s

    15.7 s

    Your largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “happy pug and her owner”.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 216 ms

    216 ms

    Scripts block taps and scrolling for 216 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 624 ms

    624 ms

    Real visitors wait 624 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 7.9 MB in 63 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 63 requests on a phone: images 6.4 MB (24), scripts 737 KiB (17) and fonts 622 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 4.7 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    854 KiB

    2 images are downloaded at several times the size a phone draws them, for example TYDTWD-2026-Group-Photo-1-scaled-e1785269777632.jpg at 1,783 px wide, shown at 330 px. Resized copies would save about 854 KiB.

  • 10 images in older formats

    10 images (6.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (4.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 267.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8992
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is short (27 characters)

    Your title is only 27 characters: “Home - Wellness Pet Company”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Home”, “Wellness pet company” and “pet lovers”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 33 internal links, 25 external

    The homepage links to 33 pages on wellnesspet.com and 25 external pages.

6 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “We are pet people with a purpose. We are passionate about pets and believe that every pet should be born, bred, fed, an…”.

  • Canonical URL set

    The canonical URL is https://www.wellnesspet.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wellnesspet.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.wellnesspet.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (918 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix62
  • 1 linked page is broken

    Your homepage links to https://www.wellnesspet.com/terms, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    https://www.wellnesspet.com/wellness-pet-leaders and https://www.wellnesspet.com/wellpet-leaders all use the title “Leaders - Wellness Pet Company”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.wellnesspet.com/wellness-pet-leaders and https://www.wellnesspet.com/wellpet-leaders use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.wellnesspet.com/wellpet-leaders, whose canonical is https://www.wellnesspet.com/wellness-pet-leaders. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    https://www.wellnesspet.com/our-story took over 3 s to send its HTML from our server.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Syntax error, unrecognized expression: #Burlington,%20MA”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix88
  • Thin social proof

    Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 899 words of copy

    The homepage carries about 899 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Our Pack”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Join Our Pack”, “Learn More” and “Ready to Join Our Pack?”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wellnesspet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Fastly

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on wellnesspet.com, including 13 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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