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weratedogs.com website review

Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 89 checks

This review found 44 issues worth fixing on weratedogs.com, 13 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
956 ms793 msMay 16Oct 31843 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026937 ms
May 23, 2026893 ms
May 30, 2026850 ms
Jun 6, 2026821 ms
Jun 13, 2026812 ms
Jun 20, 2026822 ms
Jun 27, 2026834 ms
Jul 4, 2026848 ms
Jul 11, 2026848 ms
Jul 18, 2026871 ms
Jul 25, 2026872 ms
Aug 1, 2026879 ms
Aug 8, 2026893 ms
Aug 15, 2026886 ms
Aug 22, 2026877 ms
Aug 29, 2026849 ms
Sep 5, 2026825 ms
Sep 12, 2026818 ms
Sep 19, 2026819 ms
Sep 26, 2026824 ms
Oct 3, 2026833 ms
Oct 10, 2026842 ms
Oct 17, 2026846 ms
Oct 24, 2026840 ms
Oct 31, 2026843 ms
Real-visitor tap response (INP)75th percentile, phones
179 ms134 msMay 16Oct 31160 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026143 ms
May 23, 2026141 ms
May 30, 2026140 ms
Jun 6, 2026139 ms
Jun 13, 2026140 ms
Jun 20, 2026145 ms
Jun 27, 2026147 ms
Jul 4, 2026154 ms
Jul 11, 2026155 ms
Jul 18, 2026160 ms
Jul 25, 2026161 ms
Aug 1, 2026164 ms
Aug 8, 2026171 ms
Aug 15, 2026173 ms
Aug 22, 2026174 ms
Aug 29, 2026171 ms
Sep 5, 2026168 ms
Sep 12, 2026166 ms
Sep 19, 2026164 ms
Sep 26, 2026164 ms
Oct 3, 2026163 ms
Oct 10, 2026163 ms
Oct 17, 2026163 ms
Oct 24, 2026162 ms
Oct 31, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of weratedogs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. weratedogs.com at 0.4 s0.4 s
  2. weratedogs.com at 0.8 s0.8 s
  3. weratedogs.com at 1.1 s1.1 s
  4. weratedogs.com at 1.5 s1.5 s
  5. weratedogs.com at 1.9 s1.9 s
  6. weratedogs.com at 2.3 s2.3 s
  7. weratedogs.com at 2.6 s2.6 s
  8. weratedogs.com at 3.0 s3.0 s

Speed

13 to fix61
  • Reduce unused JavaScript

    3.5 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,856 HTML elements

    The page has 4,856 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    300 ms · 1.9 MB

    23 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ZenDesk, Google Tag Manager and Shopify and others), adding 2.2 MB and 1.3 s of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Use efficient cache lifetimes

    150 ms · 331 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (331 KiB).

  • Legacy JavaScript

    300 ms · 62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • ZenDesk adds 298 ms

    298 ms

    ZenDesk costs a phone 298 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 206 ms

    206 ms

    Google Tag Manager costs a phone 206 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 188 ms

    188 ms

    Shopify costs a phone 188 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 124 ms

    124 ms

    Klaviyo costs a phone 124 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    200 ms · 17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 33.3 s

    33.3 s

    Your largest element takes 33.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 39.0 s

    39.0 s

    The page becomes fully interactive after 39.0 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 242 ms

    242 ms

    Scripts block taps and scrolling for 242 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 150 ms

    150 ms

    Real visitors wait 150 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 439 ms

    439 ms

    Real visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

6 to fix19
  • Page weight: 10.9 MB in 288 requests

    10.9 MB

    Your homepage downloads 10.9 MB in 288 requests on a phone: images 7.5 MB (58), scripts 2.4 MB (109) and other files 641 KiB (73). Under 2 MB keeps phones on slow connections fast.

  • 17 images far larger than shown

    5.0 MB

    17 images are downloaded at several times the size a phone draws them, for example 3_35.jpg at 3,024 px wide, shown at 285 px. Resized copies would save about 5.0 MB.

  • 3 images over 500 KB

    3 images weigh 3.6 MB together. On a phone connection a single image that size takes seconds.

  • 19 images below the first screen load straight away

    19 images further down the page (6.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    wrd_campaigns_winter-holiday-26_web_mobile_banner_800x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.1 g of CO₂ per visit

    3.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.09 g of CO₂e: 371.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8190
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8588
  • Meta description is short (58 characters)

    Your meta description is only 58 characters: “The official merchandise store for WeRateDogs | @dog_rates”. 70 to 160 characters is enough to sell the click.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 118 internal links, 14 external

    The homepage links to 118 pages on weratedogs.com and 14 external pages.

6 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “WeRateDogs | Official Merchandise | tell your dog i said hi”.

  • Canonical URL set

    The canonical URL is https://weratedogs.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://weratedogs.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://weratedogs.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,684 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://weratedogs.com/collections/tanks has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://weratedogs.com/pages/frequently-asked-questions has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6988
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • 5 distorted images

    5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    35 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 262 words of copy

    The homepage carries about 262 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “contact us”, “SHOP ALL” and “LEARN MORE”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weratedogs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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