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weratedogs.com website review
Visit site (opens in a new tab)Reviewed 4 November 202644 issues · 89 checks
This review found 44 issues worth fixing on weratedogs.com, 13 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,849 of 98,383 reviewed websitesbeats 86%
- #5,848 of 53,710 online storesbeats 84%
- #5,666 of 48,711 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 937 ms |
| May 23, 2026 | 893 ms |
| May 30, 2026 | 850 ms |
| Jun 6, 2026 | 821 ms |
| Jun 13, 2026 | 812 ms |
| Jun 20, 2026 | 822 ms |
| Jun 27, 2026 | 834 ms |
| Jul 4, 2026 | 848 ms |
| Jul 11, 2026 | 848 ms |
| Jul 18, 2026 | 871 ms |
| Jul 25, 2026 | 872 ms |
| Aug 1, 2026 | 879 ms |
| Aug 8, 2026 | 893 ms |
| Aug 15, 2026 | 886 ms |
| Aug 22, 2026 | 877 ms |
| Aug 29, 2026 | 849 ms |
| Sep 5, 2026 | 825 ms |
| Sep 12, 2026 | 818 ms |
| Sep 19, 2026 | 819 ms |
| Sep 26, 2026 | 824 ms |
| Oct 3, 2026 | 833 ms |
| Oct 10, 2026 | 842 ms |
| Oct 17, 2026 | 846 ms |
| Oct 24, 2026 | 840 ms |
| Oct 31, 2026 | 843 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 143 ms |
| May 23, 2026 | 141 ms |
| May 30, 2026 | 140 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 140 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 147 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 155 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 161 ms |
| Aug 1, 2026 | 164 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 173 ms |
| Aug 22, 2026 | 174 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 168 ms |
| Sep 12, 2026 | 166 ms |
| Sep 19, 2026 | 164 ms |
| Sep 26, 2026 | 164 ms |
| Oct 3, 2026 | 163 ms |
| Oct 10, 2026 | 163 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 162 ms |
| Oct 31, 2026 | 160 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.5 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,856 HTML elements
The page has 4,856 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
300 ms · 1.9 MB23 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, Google Tag Manager and Shopify and others), adding 2.2 MB and 1.3 s of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Use efficient cache lifetimes
150 ms · 331 KiB16 files are served with short cache lifetimes, so returning visitors download them again (331 KiB).
Legacy JavaScript
300 ms · 62 KiBPolyfills for old browsers add 62 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
ZenDesk adds 298 ms
298 msZenDesk costs a phone 298 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 206 ms
206 msGoogle Tag Manager costs a phone 206 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 188 ms
188 msShopify costs a phone 188 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 124 ms
124 msKlaviyo costs a phone 124 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
200 ms · 17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 33.3 s
33.3 sYour largest element takes 33.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 39.0 s
39.0 sThe page becomes fully interactive after 39.0 s. Good is under 3.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Total Blocking Time: 242 ms
242 msScripts block taps and scrolling for 242 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 150 ms
150 msReal visitors wait 150 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 439 ms
439 msReal visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.9 MB in 288 requests
10.9 MBYour homepage downloads 10.9 MB in 288 requests on a phone: images 7.5 MB (58), scripts 2.4 MB (109) and other files 641 KiB (73). Under 2 MB keeps phones on slow connections fast.
17 images far larger than shown
5.0 MB17 images are downloaded at several times the size a phone draws them, for example 3_35.jpg at 3,024 px wide, shown at 285 px. Resized copies would save about 5.0 MB.
3 images over 500 KB
3 images weigh 3.6 MB together. On a phone connection a single image that size takes seconds.
19 images below the first screen load straight away
19 images further down the page (6.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
wrd_campaigns_winter-holiday-26_web_mobile_banner_800x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.1 g of CO₂ per visit
3.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.09 g of CO₂e: 371.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (6 elements)
ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is short (58 characters)
Your meta description is only 58 characters: “The official merchandise store for WeRateDogs | @dog_rates”. 70 to 160 characters is enough to sell the click.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
118 internal links, 14 external
The homepage links to 118 pages on weratedogs.com and 14 external pages.
6 checks passed
Title: 59 characters
Your title is a healthy 59 characters: “WeRateDogs | Official Merchandise | tell your dog i said hi”.
Canonical URL set
The canonical URL is https://weratedogs.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://weratedogs.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://weratedogs.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,684 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://weratedogs.com/collections/tanks has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://weratedogs.com/pages/frequently-asked-questions has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
5 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
35 of 39 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 262 words of copy
The homepage carries about 262 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL”.
5 calls to action
The homepage has 5 calls to action, for example “contact us”, “SHOP ALL” and “LEARN MORE”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at weratedogs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on weratedogs.com, including 19 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.