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wgsn.com website review
Visit site (opens in a new tab)Reviewed 1 November 202626 issues · 80 checks
This review found 26 issues worth fixing on wgsn.com, 10 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 272 ms |
| May 16, 2026 | 251 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 156 ms |
| Jul 4, 2026 | 150 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 134 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 150 ms |
| Aug 15, 2026 | 173 ms |
| Aug 22, 2026 | 198 ms |
| Aug 29, 2026 | 221 ms |
| Sep 5, 2026 | 229 ms |
| Sep 12, 2026 | 229 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 205 ms |
| Oct 3, 2026 | 210 ms |
| Oct 10, 2026 | 199 ms |
| Oct 17, 2026 | 195 ms |
| Oct 24, 2026 | 193 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.3 s · 1,008 KiB39 files are served with short cache lifetimes, so returning visitors download them again (1,008 KiB).
Reduce unused JavaScript
2.1 s · 728 KiBAbout 728 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, consentmanager.net and Facebook and others), adding 1.2 MB and 1.5 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 542 ms
542 msGoogle Tag Manager costs a phone 542 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
450 ms · 130 KiB5 images could be 130 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
450 ms · 62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
500 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
consentmanager.net adds 316 ms
316 msconsentmanager.net costs a phone 316 ms of main-thread work and 139 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
45 KiB45 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.2 s
2.2 sReal visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 8.8 s
8.8 sYour largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.0 s
16.0 sThe page becomes fully interactive after 16.0 s. Good is under 3.8 s.
Total Blocking Time: 725 ms
725 msScripts block taps and scrolling for 725 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.6 s
3.6 sReal visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user INP: 100 ms
100 msReal visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 272 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image far larger than shown
58 KiB1 image is downloaded at several times the size a phone draws it, for example home-hero2.webp at 1,600 px wide, shown at 342 px. Resized copies would save about 58 KiB.
About 0.5 g of CO₂ per visit
0.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 65.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.9 MB in 99 requests
1.9 MBYour homepage downloads 1.9 MB in 99 requests on a phone: scripts 1.5 MB (42), images 274 KiB (18) and stylesheets 73 KiB (6). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
70 internal links, 7 external
The homepage links to 70 pages on wgsn.com and 7 external pages.
7 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead…”.
One H1 headline
Your main headline reads: “The world's leading trend forecaster”.
Title: 46 characters
Your title is a healthy 46 characters: “WGSN | Trend Forecasting & Analytics 2025-2032”.
Canonical URL set
The canonical URL is https://www.wgsn.com/en.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://www.wgsn.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (662 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.wgsn.com/llms.txt (5 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://mlp.wgsn.com/js/forms2/css/forms2.css' from origin 'https://www.wgsn.com' has been…”.
2 checks passed
Tap targets are thumb-sized
5 of 5 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 541 words of copy
The homepage carries about 541 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Request a demo”.
5 calls to action
The homepage has 5 calls to action, for example “START by WGSN”, “Contact Us” and “Request a demo”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks, 2 trust badges and “over 6,500 brands”.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: consentmanager
A consent management tool (consentmanager) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wgsn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- AWS
Hiring
- Hiring
- 21 open roles
- Teams
- Customer Support (7), New Business Sales (6), Renewal Sales (3), Consulting (1)
- Job board
- lever
- Careers page
- jobs.lever.co/wgsn (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on wgsn.com, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.