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wgsn.com website review

Visit site (opens in a new tab)Reviewed 1 November 202626 issues · 80 checks

This review found 26 issues worth fixing on wgsn.com, 10 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s2.7 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.7 s
May 16, 20263.6 s
May 23, 20263.4 s
May 30, 20263.2 s
Jun 6, 20263.1 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.9 s
Aug 15, 20263.2 s
Aug 22, 20263.3 s
Aug 29, 20263.4 s
Sep 5, 20263.3 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
293 ms110 msMay 9Oct 24193 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026272 ms
May 16, 2026251 ms
May 23, 2026228 ms
May 30, 2026205 ms
Jun 6, 2026178 ms
Jun 13, 2026179 ms
Jun 20, 2026163 ms
Jun 27, 2026156 ms
Jul 4, 2026150 ms
Jul 11, 2026136 ms
Jul 18, 2026137 ms
Jul 25, 2026134 ms
Aug 1, 2026131 ms
Aug 8, 2026150 ms
Aug 15, 2026173 ms
Aug 22, 2026198 ms
Aug 29, 2026221 ms
Sep 5, 2026229 ms
Sep 12, 2026229 ms
Sep 19, 2026220 ms
Sep 26, 2026205 ms
Oct 3, 2026210 ms
Oct 10, 2026199 ms
Oct 17, 2026195 ms
Oct 24, 2026193 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wgsn.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wgsn.com at 0.4 s0.4 s
  2. wgsn.com at 0.8 s0.8 s
  3. wgsn.com at 1.1 s1.1 s
  4. wgsn.com at 1.5 s1.5 s
  5. wgsn.com at 1.9 s1.9 s
  6. wgsn.com at 2.3 s2.3 s
  7. wgsn.com at 2.6 s2.6 s
  8. wgsn.com at 3.0 s3.0 s

Speed

10 to fix50
  • Use efficient cache lifetimes

    2.3 s · 1,008 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (1,008 KiB).

  • Reduce unused JavaScript

    2.1 s · 728 KiB

    About 728 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, consentmanager.net and Facebook and others), adding 1.2 MB and 1.5 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 542 ms

    542 ms

    Google Tag Manager costs a phone 542 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 130 KiB

    5 images could be 130 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • consentmanager.net adds 316 ms

    316 ms

    consentmanager.net costs a phone 316 ms of main-thread work and 139 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    45 KiB

    45 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 8.8 s

    8.8 s

    Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.0 s

    16.0 s

    The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

  • Total Blocking Time: 725 ms

    725 ms

    Scripts block taps and scrolling for 725 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 272 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix90
  • 1 image far larger than shown

    58 KiB

    1 image is downloaded at several times the size a phone draws it, for example home-hero2.webp at 1,600 px wide, shown at 342 px. Resized copies would save about 58 KiB.

  • About 0.5 g of CO₂ per visit

    0.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 65.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.9 MB in 99 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 99 requests on a phone: scripts 1.5 MB (42), images 274 KiB (18) and stylesheets 73 KiB (6). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

1 to fixGoogle 9798
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9292
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 70 internal links, 7 external

    The homepage links to 70 pages on wgsn.com and 7 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “WGSN is the global authority on change, using expert trend forecasting combined with data science to help you get ahead…”.

  • One H1 headline

    Your main headline reads: “The world's leading trend forecaster”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “WGSN | Trend Forecasting & Analytics 2025-2032”.

  • Canonical URL set

    The canonical URL is https://www.wgsn.com/en.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wgsn.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (662 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wgsn.com/llms.txt (5 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://mlp.wgsn.com/js/forms2/css/forms2.css' from origin 'https://www.wgsn.com' has been…”.

2 checks passed
  • Tap targets are thumb-sized

    5 of 5 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 541 words of copy

    The homepage carries about 541 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a demo”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “START by WGSN”, “Contact Us” and “Request a demo”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, 2 trust badges and “over 6,500 brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (consentmanager) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: consentmanager

    A consent management tool (consentmanager) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wgsn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
AWS

Hiring

Hiring
21 open roles
Teams
Customer Support (7), New Business Sales (6), Renewal Sales (3), Consulting (1)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 26 issues on wgsn.com, including 20 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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