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wheeloffortune.com website review
Visit site (opens in a new tab)Reviewed 11 October 202652 issues · 93 checks
This review found 52 issues worth fixing on wheeloffortune.com, 17 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 5.7 s |
| May 2, 2026 | 6.2 s |
| May 9, 2026 | 6.1 s |
| May 16, 2026 | 6.9 s |
| May 23, 2026 | 12.0 s |
| May 30, 2026 | 12.2 s |
| Jun 6, 2026 | 14.8 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 69 ms |
| May 9, 2026 | 64 ms |
| May 16, 2026 | 66 ms |
| May 23, 2026 | 69 ms |
| May 30, 2026 | 70 ms |
| Jun 6, 2026 | 77 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 122 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 125 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 125 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
Speed
Reduce unused JavaScript
1.8 s · 498 KiBAbout 498 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.3 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 35
35/100Your mobile performance score is 35 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
5.7 MB47 images could be 5.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
1.1 MB59 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Optanon and LongTail Ad Solutions and others), adding 1.5 MB and 438 ms of main-thread time.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 327 ms. During a long task the page ignores taps.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,660 HTML elements
The page has 2,660 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 222 ms
222 msGoogle Tag Manager costs a phone 222 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LongTail Ad Solutions adds 76 ms
76 msLongTail Ad Solutions costs a phone 76 ms of main-thread work and 871 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 46.5 s
46.5 sYour largest element takes 46.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ryan and Vanna Wheel Loves LA”.
Speed Index: 21.3 s
21.3 sVisually, the page fills in at 21.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 50.3 s
50.3 sThe page becomes fully interactive after 50.3 s. Good is under 3.8 s.
First Contentful Paint: 5.5 s
5.5 sThe first text or image appears after 5.5 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.21
0.21For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.
Tap response (INP) got 90% slower for real visitors
+90%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 69 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.227
0.227The layout shifts by 0.227 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 391 ms
391 msScripts block taps and scrolling for 391 ms in total while the page loads. Good is under 200 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 135 ms
135 msReal visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 495 ms
495 msReal visitors wait 495 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 73% faster for real visitors
-73%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 5.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 14.8 MB in 230 requests
14.8 MBYour homepage downloads 14.8 MB in 230 requests on a phone: images 13.2 MB (152), scripts 1.2 MB (40) and other files 164 KiB (29). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Toss-UpChallenge_Wheel_v01 (1).png weighs 544 KiB. On a phone connection a single image that size takes seconds.
40 images in older formats
40 images (9.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
35 images below the first screen load straight away
35 images further down the page (7.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.2 g of CO₂ per visit
4.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.20 g of CO₂e: 503.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (22 elements)
Certain ARIA roles must be contained by particular parents: 22 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (6 elements)
Certain ARIA roles must contain particular children: 6 elements on the page fail this check, rated critical by axe-core.
ARIA attributes must conform to valid values (2 elements)
ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (23 elements)
All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Canonical points to another host
Your canonical URL points to cms.wheeloffortune.com, not wheeloffortune.com, so Google may credit that host instead.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No XML sitemap
No XML sitemap at https://www.wheeloffortune.com.com/sitemap.xml, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
84 internal links, 137 external
The homepage links to 84 pages on wheeloffortune.com and 137 external pages.
3 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Play games, enter to win cash and prizes, apply to be a contestant and get to know Ryan and Vanna. Official Wheel of Fo…”.
Title: 46 characters
Your title is a healthy 46 characters: “Wheel of Fortune | Everybody's Game | Homepage”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://wheeloffortune.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,343 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://wheeloffortune.com/win and https://wheeloffortune.com/wheel-watchers/my-spin-id all use the title “Check My Spin ID | Enter Giveaways | Wheel of Fortune”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://wheeloffortune.com/play/wheel-bingo, https://wheeloffortune.com/shop-wheel and https://wheeloffortune.com/contestant-blog have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://wheeloffortune.com/win and https://wheeloffortune.com/wheel-watchers/my-spin-id use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
https://wheeloffortune.com/watch, https://wheeloffortune.com/win, https://wheeloffortune.com/wheel-winners, https://wheeloffortune.com/wheel-watchers/my-spin-id, https://wheeloffortune.com/play and https://wheeloffortune.com/play/toss-up-challenge and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
5 low-resolution images
5 images are served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,660 words of copy
The homepage carries about 1,660 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join Now” and “Join”.
21 calls to action
The homepage has 21 calls to action, for example “Join Now”, “Join” and “Shop”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wheeloffortune.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on wheeloffortune.com, including 21 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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