whipl.it website review

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

The page has 1,941 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 files are served with short cache lifetimes, so returning visitors download them again (203 KiB).

8 third-party services load with your homepage (whipl.de, Bootstrap CDN and Shopify and others), adding 487 KiB and 47 ms of main-thread time.

1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

About 65 KiB of JavaScript is downloaded but never used on this page.

About 51 KiB of CSS is downloaded but never applied on this page.

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Achieve salon-like results at home and protect against heat…”.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.1 MB in 94 requests on a phone: media 6.7 MB (1), scripts 762 KiB (38) and images 250 KiB (29). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 273.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some list items are not inside a list.

5 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 70 characters, so Google will cut it off around 60: “Whipl Airstyler - Der Revolutionäre All-in-One Haarstyler für Perfekte”.

There are 2 <h1> headlines (“Whipl” and “Whipl”). One clear main headline is easier for people and search engines.

Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://whipl.de)”.

The homepage links to 143 pages on whipl.it and 2 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://whipl.co/products/whipl%E2%84%A2-straithair-pro-air-straightener-free-airstyler-incl-5-attachments, which answers with an error. Visitors hit a dead end and search engines drop it.

https://whipl.co/products/whipl%E2%84%A2-blowout-brush and https://whipl.co/products/whipl%E2%84%A2-blowout-brush-1 all use the title “Whipl™ - Blowout Brush”. Search engines can't tell which page to show for a search, so each competes with the others.

https://whipl.co/pages/kundenerfahrungen, https://whipl.co/collections/all-products, https://whipl.co/collections/styling-tools, https://whipl.co/collections/whipl-care-hair-care, https://whipl.co/collections/accesories and https://whipl.co/products/whipl%E2%84%A2-care-liquid-gel-curling-conditioner-1 and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 10 pages by a URL that isn't their canonical one, for example https://whipl.co/pages/kundenerfahrungen, whose canonical is https://whipl.co/pages/customer-experiences. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://whipl.co/pages/kundenerfahrungen has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

5 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 641 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.