whiteandwilliams.com website review

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

About 118 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 690 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 350 ms.

2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 183 KiB and 227 ms of main-thread time.

About 20 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

2 images could be 28 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

7 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 74 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image further down the page (28 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.14 g of CO₂e: 16.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 elements have a tabindex above 0, which scrambles the keyboard order.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 22 characters: “White and Williams LLP”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 343 characters; Google truncates after about 160, so the end of your pitch is cut.

Open Graph is missing og:title, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 84 pages on whiteandwilliams.com and 4 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.whiteandwilliams.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and https://www.whiteandwilliams.com/resources-perspectives all use the title “White and Williams LLP”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.whiteandwilliams.com/people, https://www.whiteandwilliams.com/people-directory, https://www.whiteandwilliams.com/people-title, https://www.whiteandwilliams.com/services, https://www.whiteandwilliams.com/experience and https://www.whiteandwilliams.com/resources and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.whiteandwilliams.com/people, https://www.whiteandwilliams.com/services and https://www.whiteandwilliams.com/resources-perspectives have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 347 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.