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whygolf.com website review
Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 82 checks
This review found 36 issues worth fixing on whygolf.com, 8 of them high impact, across 82 checks. The most urgent: page weight: 9.1 MB in 314 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,504 of 101,636 reviewed websitesbeats 77%
- #11,783 of 56,268 online storesbeats 73%
- #11,429 of 51,150 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 131 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 136 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 141 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 146 ms |
| Jul 25, 2026 | 147 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 157 ms |
| Sep 5, 2026 | 160 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 187 ms |
| Oct 10, 2026 | 188 ms |
| Oct 17, 2026 | 183 ms |
| Oct 24, 2026 | 181 ms |
| Oct 31, 2026 | 185 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Intercom and others), adding 7.3 MB and 924 ms of main-thread time.
Improve image delivery
300 ms · 980 KiB20 images could be 980 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused JavaScript
732 KiBAbout 732 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 39 ms
39 msShopify costs a phone 39 ms of main-thread work and 5.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 398 ms
398 msGoogle Tag Manager costs a phone 398 ms of main-thread work and 825 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
388 KiB11 files are served with short cache lifetimes, so returning visitors download them again (388 KiB).
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,351 HTML elements
The page has 2,351 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 95 ms
95 msKlaviyo costs a phone 95 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 140 ms. During a long task the page ignores taps.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 20.3 s
20.3 sThe page becomes fully interactive after 20.3 s. Good is under 3.8 s.
Largest Contentful Paint: 7.8 s
7.8 sYour largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 41% slower for real visitors
+41%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
21 images without width and height
21 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 262 ms
262 msScripts block taps and scrolling for 262 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 610 ms
610 msReal visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.012
0.012The layout barely moves while loading (CLS 0.012, good is under 0.1).
Images and page weight
Page weight: 9.1 MB in 314 requests
9.1 MBYour homepage downloads 9.1 MB in 314 requests on a phone: media 4.1 MB (6), scripts 2.0 MB (103) and images 1.8 MB (44). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
whygolf-golf-app-hero-mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
83 KiB1 image is downloaded at several times the size a phone draws it, for example darker_hero.png at 1,800 px wide, shown at 390 px. Resized copies would save about 83 KiB.
3 images in older formats
3 images (238 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (144 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.6 g of CO₂ per visit
2.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.58 g of CO₂e: 309.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (7 elements)
Elements must only use permitted ARIA attributes: 7 elements on the page fail this check, rated serious by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
37 links without text
37 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 76 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“”, “PRACTICE SMARTER.SUCK LESS.” and “WhyGolf creates golf training aids and a mobile a…”). One clear main headline is easier for people and search engines.
Meta description is long (191 characters)
Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
188 internal links, 28 external
The homepage links to 188 pages on whygolf.com and 28 external pages.
6 checks passed
Title: 41 characters
Your title is a healthy 41 characters: “WhyGolf | Shop premium golf training aids”.
Canonical URL set
The canonical URL is https://whygolf.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://whygolf.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,135 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://whygolf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://whygolf.com/pages/build-your-bundle, https://whygolf.com/pages/quiz-v2 and https://whygolf.com/pages/reviews have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://whygolf.com/products/putting-thing, https://whygolf.com/products/wrist-x, https://whygolf.com/products/pressure-plate, https://whygolf.com/products/alignment-disc, https://whygolf.com/products/putting-system and https://whygolf.com/products/alignment-disc-lite and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=355011369&tm=gtm002&Ver=2&mid=e970353c-678c-4cea-b4b2-ed56fea12fa2&bo=1&sid=3dc08830dbd111f1b61c55d5fd4eb94b&vid=3dc0bb20dbd111f181c0d922d811bab5&vids=1&msclkid=N>m_.
9 small tap targets
9 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 975 words of copy
The homepage carries about 975 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP EARLY BIRD SALE ->”.
22 calls to action
The homepage has 22 calls to action, for example “Shop best sellers”, “Shop” and “Shop all training aids”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 36 testimonial or review blocks, a star rating, 1 trust badge and “OVER 200,000 SATISFIED CUSTOMERS”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
36 cookies set on arrival
36Opening the homepage sets 36 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at whygolf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Klaviyo Email Marketing Sms · Uppromote Affiliate · Redo · Judge Me Reviews · Affliate By Secomapp · Intercom · Stape Remix · trafficmanager.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 2 open roles
- Job board
- careers page
- Careers page
- whygolf.com/pages/careers (opens in a new tab)
Company
- Headquarters
- Escondido
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on whygolf.com, including 19 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.