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wickedclothes.com website review

Visit site (opens in a new tab)Reviewed 12 November 202617 issues · 73 checks

This review found 17 issues worth fixing on wickedclothes.com, 4 of them high impact, across 73 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s800 msMay 23Nov 7929 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026826 ms
May 30, 2026852 ms
Jun 6, 2026897 ms
Jun 13, 2026912 ms
Jun 20, 2026931 ms
Jun 27, 2026909 ms
Jul 4, 2026906 ms
Jul 11, 2026914 ms
Jul 18, 2026921 ms
Jul 25, 2026965 ms
Aug 1, 20261.0 s
Aug 8, 2026995 ms
Aug 15, 2026985 ms
Aug 22, 2026981 ms
Aug 29, 2026980 ms
Sep 5, 2026971 ms
Sep 12, 2026975 ms
Sep 19, 2026959 ms
Sep 26, 2026915 ms
Oct 3, 2026876 ms
Oct 10, 2026843 ms
Oct 17, 2026882 ms
Oct 24, 2026897 ms
Oct 31, 2026909 ms
Nov 7, 2026929 ms
Real-visitor tap response (INP)75th percentile, phones
131 ms90 msMay 23Nov 7119 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202695 ms
May 30, 202698 ms
Jun 6, 2026105 ms
Jun 13, 2026112 ms
Jun 20, 2026118 ms
Jun 27, 2026124 ms
Jul 4, 2026125 ms
Jul 11, 2026126 ms
Jul 18, 2026125 ms
Jul 25, 2026121 ms
Aug 1, 2026120 ms
Aug 8, 2026120 ms
Aug 15, 2026118 ms
Aug 22, 2026120 ms
Aug 29, 2026120 ms
Sep 5, 2026118 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026121 ms
Oct 3, 2026121 ms
Oct 10, 2026120 ms
Oct 17, 2026121 ms
Oct 24, 2026121 ms
Oct 31, 2026122 ms
Nov 7, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wickedclothes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wickedclothes.com at 0.4 s0.4 s
  2. wickedclothes.com at 0.8 s0.8 s
  3. wickedclothes.com at 1.1 s1.1 s
  4. wickedclothes.com at 1.5 s1.5 s
  5. wickedclothes.com at 1.9 s1.9 s
  6. wickedclothes.com at 2.3 s2.3 s
  7. wickedclothes.com at 2.6 s2.6 s
  8. wickedclothes.com at 3.0 s3.0 s

Speed

3 to fix92
  • Render-blocking requests

    900 ms

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Klaviyo and Shopify and others), adding 3.0 MB and 274 ms of main-thread time.

  • Shopify adds 45 ms

    45 ms

    Shopify costs a phone 45 ms of main-thread work and 2.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    50 KiB

    About 50 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    29 KiB

    3 images could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    18 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

3 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 771 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 873 ms

    873 ms

    Real visitors wait 873 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Behind the scenes: Wicked Clothes screen-printing in our sh…”.

  • Time to Interactive: 3.9 s

    3.9 s

    The page becomes fully interactive after 3.9 s. Good is under 3.8 s.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 2.5 s

    2.5 s

    Visually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 7 ms

    7 ms

    Scripts block the page for only 7 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 343 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 343 requests on a phone: media 2.5 MB (1), other files 1.3 MB (209) and scripts 539 KiB (81). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9798
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 93 internal links, 0 external

    The homepage links to 93 pages on wickedclothes.com and 0 external pages.

8 checks passed
  • Meta description: 109 characters

    Your meta description is 109 characters: “Dark humor on soft graphic tees, sweatshirts, stickers, and more. Screen-printed in the USA with premium ink.”.

  • One H1 headline

    Your main headline reads: “Weird art by real people.”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Dark Humor Funny Graphic Tees | Wicked Clothes”.

  • Canonical URL set

    The canonical URL is https://www.wickedclothes.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wickedclothes.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,064 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wickedclothes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.wickedclothes.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.wickedclothes.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 5 pages without a meta description

    https://www.wickedclothes.com/collections/himawari-keep, https://www.wickedclothes.com/collections/dinomike, https://www.wickedclothes.com/collections/stickers, https://www.wickedclothes.com/customer_authentication/redirect and https://www.wickedclothes.com/pages/artists have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.wickedclothes.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    20 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 772 words of copy

    The homepage carries about 772 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY 2 TEES, GET 1 FREE” and “SHOP BESTSELLERS”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop Bestsellers”, “BUY 2 TEES, GET 1 FREE” and “Shop bestsellers”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 12 customer or partner logos, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wickedclothes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Microsoft Clarity · Postscript Sms Marketing · Klaviyo Email Marketing Sms · Gdpr Backpack · Test Sms · b-cdn.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 17 issues on wickedclothes.com, including 8 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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