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wickhamfarms.com website review
Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 87 checks
This review found 37 issues worth fixing on wickhamfarms.com, 12 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #23,297 of 100,582 reviewed websitesbeats 72%
- #14,983 of 55,437 online storesbeats 67%
- #14,518 of 50,353 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 1.0 s |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 86 ms |
| May 23, 2026 | 87 ms |
| May 30, 2026 | 92 ms |
| Jun 6, 2026 | 91 ms |
| Jun 13, 2026 | 91 ms |
| Jun 20, 2026 | 88 ms |
| Jun 27, 2026 | 91 ms |
| Jul 4, 2026 | 91 ms |
| Jul 11, 2026 | 91 ms |
| Jul 18, 2026 | 94 ms |
| Jul 25, 2026 | 91 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 96 ms |
| Aug 29, 2026 | 100 ms |
| Sep 5, 2026 | 99 ms |
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
2.9 s
3.4 s
Speed
Improve image delivery
5.0 s · 2.0 MB19 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.
Use efficient cache lifetimes
2.1 s · 484 KiB15 files are served with short cache lifetimes, so returning visitors download them again (484 KiB).
Reduce unused JavaScript
1.1 s · 264 KiBAbout 264 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (elfsight.com, Shopify and shop.app and others), adding 8.6 MB and 522 ms of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Shopify adds 48 ms
48 msShopify costs a phone 48 ms of main-thread work and 7.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
elfsight.com adds 474 ms
474 mselfsight.com costs a phone 474 ms of main-thread work and 552 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 113 KiBAbout 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 927 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
elfsightcdn.com adds 0 ms
0 mselfsightcdn.com costs a phone 0 ms of main-thread work and 781 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 45 KiBPolyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.
Minify CSS
29 KiB29 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.4 s
19.4 sYour largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
Speed Index: 10.2 s
10.2 sVisually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 328 ms
328 msReal visitors wait 328 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 102 ms
102 msScripts block the page for only 102 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.9 MB in 163 requests
16.9 MBYour homepage downloads 16.9 MB in 163 requests on a phone: media 12.5 MB (1), images 2.5 MB (21) and scripts 837 KiB (37). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
87 KiB1 image is downloaded at several times the size a phone draws it, for example WF_LOGO_TRANS_-_Copy_1.png at 1,046 px wide, shown at 150 px. Resized copies would save about 87 KiB.
1 image below the first screen load straight away
1 image further down the page (107 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.8 g of CO₂ per visit
4.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.79 g of CO₂e: 574.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (2 elements).
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
65 internal links, 6 external
The homepage links to 65 pages on wickhamfarms.com and 6 external pages.
8 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Enjoy our beautiful Farms and pick some apples in our amazing orchard with 13 varieties of apples and so many pumpkins,…”.
One H1 headline
Your main headline reads: “CLOSED UNTIL JUNE”.
Title: 65 characters
Your title is a healthy 65 characters: “Wickham Farms | Apple Picking & Family Farm in Penfield, New York”.
Canonical URL set
The canonical URL is https://wickhamfarms.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wickhamfarms.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://wickhamfarms.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
1 page without a meta description
https://wickhamfarms.com/pages/plan-your-visit has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://wickhamfarms.com/pages/employment has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
2 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
6 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 105 words
The homepage has only about 105 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Learn More” and “Join”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wickhamfarms.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Access Pro · signpanda.me · elfsight.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Penfield
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on wickhamfarms.com, including 17 speed issues, 1 SEO issue and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.