wickedgooddoormats.com website review

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

2 long tasks block the main thread while loading, the longest for 415 ms. During a long task the page ignores taps.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

7 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

4 third-party services load with your homepage (Klaviyo, Shopify and shop.app and others), adding 148 KiB and 61 ms of main-thread time.

About 54 KiB of JavaScript is downloaded but never used on this page.

About 38 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

19 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 359 ms in total while the page loads. Good is under 200 ms.

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Wicked-Good-Lobster-Rope-Doormat-Spring-2026_540x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 66.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 20 characters: “Wicked Good Doormats”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 59 pages on wickedgooddoormats.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://wickedgooddoormats.com/collections/shop-fast-paks and https://wickedgooddoormats.com/collections/shop-single-doormats are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://wickedgooddoormats.com/collections/shop-fast-paks and https://wickedgooddoormats.com/collections/shop-single-doormats have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 283 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.