wildcraft.com website review

About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

18 files are served with short cache lifetimes, so returning visitors download them again (700 KiB).

Your mobile performance score is 12. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Insider and Facebook and others), adding 2.4 MB and 954 ms of main-thread time.

Google Tag Manager costs a phone 495 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

19 images could be 471 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

13 long tasks block the main thread while loading, the longest for 455 ms. During a long task the page ignores taps.

A phone's processor spends 3.8 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Insider costs a phone 170 ms of main-thread work and 651 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,035 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

gokwik.co costs a phone 102 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

moengage.com costs a phone 26 ms of main-thread work and 405 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 56 KiB of CSS is downloaded but never applied on this page.

19 KiB could be saved by minifying CSS.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

For real visitors the layout shifts by 0.86 (75th percentile). Good is under 0.1.

Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MTk3OA==”.

The page becomes fully interactive after 20.7 s. Good is under 3.8 s.

The layout shifts by 0.832 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 936 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 348 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 926 ms for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 444 ms to 476 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 5.7 s to 6.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.5 MB in 175 requests on a phone: scripts 2.5 MB (34), images 1.7 MB (51) and fonts 241 KiB (4). Under 2 MB keeps phones on slow connections fast.

Slider1_4.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example newslatter_2_4.jpg at 1,440 px wide, shown at 380 px. Resized copies would save about 41 KiB.

2 images further down the page (89 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

27 elements hidden from screen readers can still receive keyboard focus.

25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (34 elements).

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

11 links have no real href, so search engines can't follow them.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

A phone browser shows 1,038 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no https://wildcraft.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56352815&tm=gtm002&Ver=2&mid=8f4fa08c-474d-424a-9b87-ac8bf019bfcb&bo=1&sid=0f8dbeb0dc5b11f1904123d76beabcf8&vid=0f8dd960dc5b11f1a620137a86b34eae&vids=1&msclkid=N&pi=91.

211 of 257 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,038 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.