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wilder.org website review
Visit site (opens in a new tab)Reviewed 30 October 202641 issues · 93 checks
This review found 41 issues worth fixing on wilder.org, 14 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 114 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 117 ms |
| May 30, 2026 | 109 ms |
| Jun 6, 2026 | 97 ms |
| Jun 13, 2026 | 93 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 90 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 112 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 113 ms |
| Sep 12, 2026 | 108 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 100 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 119 ms |
| Oct 24, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.8 s · 1,006 KiBAbout 1,006 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.
Render-blocking requests
3.3 s48 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
3,501 HTML elements
The page has 3,501 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
3.9 MB6 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
7 third-party services on the page
7 third-party services load with your homepage (Google CDN, Vimeo and cdn-cookieyes.com and others), adding 5.3 MB and 734 ms of main-thread time.
Reduce unused CSS
900 ms · 145 KiBAbout 145 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Google CDN adds 444 ms
444 msGoogle CDN costs a phone 444 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Vimeo adds 134 ms
134 msVimeo costs a phone 134 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
100 ms · 93 KiB12 files are served with short cache lifetimes, so returning visitors download them again (93 KiB).
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
50 ms · 11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 11.0 s
11.0 sThe first text or image appears after 11.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.1 s
23.1 sYour largest element takes 23.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies to enhance user experience and to…”.
Time to Interactive: 27.3 s
27.3 sThe page becomes fully interactive after 27.3 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 228 ms
228 msReal visitors wait 228 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 114 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 638 ms
638 msReal visitors wait 638 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 174 ms
174 msScripts block the page for only 174 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 18.5 MB in 220 requests
18.5 MBYour homepage downloads 18.5 MB in 220 requests on a phone: images 11.7 MB (21), other files 3.2 MB (43) and scripts 2.7 MB (84). Under 2 MB keeps phones on slow connections fast.
6 images below the first screen load straight away
6 images further down the page (306 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 5.2 g of CO₂ per visit
5.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.24 g of CO₂e: 628.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (5 elements)
Certain ARIA roles must be contained by particular parents: 5 elements on the page fail this check, rated critical by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (28 elements)
All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h4 → h6, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Wilder - Connecting People, Programs, and Possibilities in Minnesota”.
3 H1 headlines
There are 3 <h1> headlines (“Home”, “Connecting People, Programs, and Possibilities” and “Here for good.”). One clear main headline is easier for people and search engines.
14 links with vague text
14 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
184 internal links, 20 external
The homepage links to 184 pages on wilder.org and 20 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.wilder.org/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.wilder.org/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.wilder.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,531 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://www.wilder.org/services/mental-health-services and https://www.wilder.org/services/mental-health all use the title “Mental Health Services & Therapy | St. Paul MN | Wilder”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without a meta description
https://www.wilder.org/services, https://www.wilder.org/mental-health/adult-rehabilitative-mental-health-services, https://www.wilder.org/mental-health/assertive-community-treatment and https://www.wilder.org/mental-health/peer-support-services have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.wilder.org/services/mental-health-services and https://www.wilder.org/services/mental-health use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.wilder.org/services/meeting-space-rental, whose canonical is https://www.wilder.org/services/meet. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages slow to respond
https://www.wilder.org/mental-health/adult-rehabilitative-mental-health-services and https://www.wilder.org/mental-health/assertive-community-treatment took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
4 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 19-field form
Your longest form asks for 19 fields (13 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 589 words of copy
The homepage carries about 589 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
14 calls to action
The homepage has 14 calls to action, for example “Contact”, “Contact Research” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wilder.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Cloudflare
Company
- Employees
- 439
- Headquarters
- Saint Paul
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on wilder.org, including 17 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.