Website review, no card needed
wilka.de website review
Visit site (opens in a new tab)Reviewed 18 October 202622 issues · 67 checks
This review found 22 issues worth fixing on wilka.de, 7 of them high impact, across 67 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 810 ms |
| May 2, 2026 | 788 ms |
| May 9, 2026 | 780 ms |
| May 16, 2026 | 799 ms |
| May 23, 2026 | 735 ms |
| May 30, 2026 | 743 ms |
| Jun 6, 2026 | 798 ms |
| Jun 13, 2026 | 808 ms |
| Jun 20, 2026 | 850 ms |
| Jun 27, 2026 | 861 ms |
| Jul 4, 2026 | 839 ms |
| Jul 11, 2026 | 808 ms |
| Jul 18, 2026 | 784 ms |
| Jul 25, 2026 | 775 ms |
| Aug 1, 2026 | 747 ms |
| Aug 8, 2026 | 794 ms |
| Aug 15, 2026 | 808 ms |
| Aug 22, 2026 | 858 ms |
| Aug 29, 2026 | 858 ms |
| Sep 5, 2026 | 801 ms |
| Sep 12, 2026 | 786 ms |
| Sep 19, 2026 | 796 ms |
| Sep 26, 2026 | 810 ms |
| Oct 3, 2026 | 844 ms |
| Oct 10, 2026 | 841 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 131 ms |
| May 2, 2026 | 131 ms |
| May 9, 2026 | 137 ms |
| May 16, 2026 | 138 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 144 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 146 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 126 ms |
| Sep 12, 2026 | 135 ms |
| Sep 19, 2026 | 132 ms |
| Sep 26, 2026 | 134 ms |
| Oct 3, 2026 | 138 ms |
| Oct 10, 2026 | 134 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
6.6 s · 2.8 MB46 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).
Improve image delivery
2.0 s · 1.7 MB12 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.
Mobile performance score: 70
70/100Your mobile performance score is 70 (desktop: 54). Pages that score under 90 lose visitors before the first paint.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 third-party services on the page
2 third-party services load with your homepage (ccm19.de and move-elevator.de), adding 1 KiB and 0 ms of main-thread time.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 217 ms of it running JavaScript. That is comfortably low.
Server response: 104 ms
104 msYour server sent the HTML in 104 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.2 s
8.2 sYour largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “WILKA macht die Welt einfach sicher.”.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.2 s
8.2 sThe page becomes fully interactive after 8.2 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 131 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 372 ms
372 msReal visitors wait 372 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.8 MB in 49 requests
2.8 MBYour homepage downloads 2.8 MB in 49 requests on a phone: images 2.7 MB (24), scripts 96 KiB (9) and fonts 55 KiB (3). Under 2 MB keeps phones on slow connections fast.
7 images in older formats
7 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 96.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 38 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
5 H1 headlines
There are 5 <h1> headlines (“Wir machen die Welt einfach sicher”, “Die Ersatzhelden - Das neue Langlochprogramm” and “WILKA in der Praxis”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
7 links with vague text
7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
300 internal links, 36 external
The homepage links to 300 pages on wilka.de and 36 external pages.
5 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Als ein führender Hersteller von Schließtechnik entwickelt und produziert WILKA Türschlösser, Zylinder, Schließanlagen …”.
Title: 56 characters
Your title is a healthy 56 characters: “WILKA Schließtechnik: WILKA Schließtechnik GmbH, Velbert”.
Canonical URL set
The canonical URL is https://www.wilka.de/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.wilka.de/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.wilka.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,140 words), so crawlers that don't run JavaScript still read it.
Other pages
7 linked pages hidden from search
https://www.wilka.de/loesungen, https://www.wilka.de/loesungen/anwendungsbereiche, https://www.wilka.de/loesungen/objektloesungen, https://www.wilka.de/loesungen/objektloesungen/ein-und-mehrfamilienhaeuser, https://www.wilka.de/loesungen/objektloesungen/bildung-und-erziehung and https://www.wilka.de/loesungen/objektloesungen/hotels-und-ferienhaeuser and 1 other are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
8 pages without a meta description
https://www.wilka.de/haendlersuche, https://www.wilka.de/loesungen/anwendungsbereiche, https://www.wilka.de/loesungen/objektloesungen, https://www.wilka.de/loesungen/objektloesungen/ein-und-mehrfamilienhaeuser, https://www.wilka.de/loesungen/objektloesungen/bildung-und-erziehung and https://www.wilka.de/loesungen/objektloesungen/hotels-und-ferienhaeuser and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.wilka.de/haendlersuche has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 727 words of copy
The homepage carries about 727 words of visible text.
3 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 35 testimonial or review blocks and 1 customer or partner logo.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wilka.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- TYPO3 CMS
Company
- Employees
- 241
- Founded
- 1865
- Headquarters
- Velbert
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on wilka.de, including 6 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.