willowinc.com website review

6 images could be 410 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

About 75 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 third-party services load with your homepage (Google Tag Manager, LinkedIn Ads and Marketo and others), adding 215 KiB and 285 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

4 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 38.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Microsoft Atlantic Yard - 3D Render”.

The page becomes fully interactive after 38.9 s. Good is under 3.8 s.

Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

31 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 7.1 MB in 46 requests on a phone: fonts 5.4 MB (2), images 1.4 MB (19) and scripts 280 KiB (12). Under 2 MB keeps phones on slow connections fast.

4 images (294 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.02 g of CO₂e: 242.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 tap targets are too small or too close together to hit reliably with a finger.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 73 pages on willowinc.com and 1 external page.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 803 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.