wilsonstore.cl website review

About 267 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

8 images could be 664 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

4 files are served with short cache lifetimes, so returning visitors download them again (98 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 177 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Shopify, freshworks.com and Google CDN and others), adding 652 KiB and 331 ms of main-thread time.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

1 long task block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 13.9 s. Good is under 3.8 s.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 84 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.9 MB in 187 requests on a phone: images 2.0 MB (24), scripts 938 KiB (52) and other files 758 KiB (95). Under 2 MB keeps phones on slow connections fast.

Tenis_d486dc9a-e713-47c1-b943-2256636560de.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

4 images are downloaded at several times the size a phone draws them, for example WTB7300XB_2_7_NBA_Authentic_Series_Outdoor_SZ7_BR.png at 2,000 px wide, shown at 123 px. Resized copies would save about 471 KiB.

6 images (490 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (81 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 132.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Alternative text of images should not be repeated as text: 14 elements on the page fail this check, rated minor by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 70 characters, so Google will cut it off around 60: “Wilson Oficial | Articulos de tenis, padel , nba| productos deportivos”.

There are 2 <h1> headlines (“Wilson” and “”). One clear main headline is easier for people and search engines.

1 link has no real href, so search engines can't follow it.

The homepage links to 185 pages on wilsonstore.cl and 5 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://wilsonstore.cl/collections/accesorios has no meta description, so Google writes the search snippet from whatever text it finds.

https://wilsonstore.cl/collections/tenis, https://wilsonstore.cl/collections/padel and https://wilsonstore.cl/collections/accesorios have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://wilsonstore.cl/Liquid%20error%20(sections/sports-grid-banner%20line%209):%20invalid%20url%20input.

12 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://wilsonstore.cl/cdn/shop/t/25/assets/css-variables.liquid?v=17772' because its MIME…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 199 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.