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wirelessplace.com website review

Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 95 checks

This review found 43 issues worth fixing on wirelessplace.com, 19 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.2 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.1 s
Jun 6, 20262.9 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
430 ms336 msMay 16Oct 31370 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026363 ms
May 23, 2026371 ms
May 30, 2026373 ms
Jun 6, 2026370 ms
Jun 13, 2026354 ms
Jun 20, 2026369 ms
Jun 27, 2026382 ms
Jul 4, 2026401 ms
Jul 11, 2026419 ms
Jul 18, 2026396 ms
Jul 25, 2026402 ms
Aug 1, 2026390 ms
Aug 8, 2026375 ms
Aug 15, 2026369 ms
Aug 22, 2026351 ms
Aug 29, 2026352 ms
Sep 5, 2026351 ms
Sep 12, 2026347 ms
Sep 19, 2026356 ms
Sep 26, 2026353 ms
Oct 3, 2026354 ms
Oct 10, 2026368 ms
Oct 17, 2026367 ms
Oct 24, 2026377 ms
Oct 31, 2026370 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wirelessplace.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wirelessplace.com at 1.4 s1.4 s
  2. wirelessplace.com at 2.7 s2.7 s
  3. wirelessplace.com at 4.1 s4.1 s
  4. wirelessplace.com at 5.5 s5.5 s
  5. wirelessplace.com at 6.8 s6.8 s
  6. wirelessplace.com at 8.2 s8.2 s
  7. wirelessplace.com at 9.6 s9.6 s
  8. wirelessplace.com at 10.9 s10.9 s

Speed

14 to fix34
  • Reduce unused JavaScript

    4.3 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Render-blocking requests

    1.9 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Main-thread work: 17.6 s

    A phone's processor spends 17.6 s on main-thread work while loading, 10.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    1.4 s · 224 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (224 KiB).

  • negate.io adds 1.4 s

    1.4 s

    negate.io costs a phone 1.4 s of main-thread work and 40 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ContentSquare adds 1.2 s

    1.2 s

    ContentSquare costs a phone 1.2 s of main-thread work and 185 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,696 HTML elements

    The page has 3,696 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (negate.io, ContentSquare and Klaviyo and others), adding 2.4 MB and 4.2 s of main-thread time.

  • Reduce unused CSS

    760 ms · 153 KiB

    About 153 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Klaviyo adds 647 ms

    647 ms

    Klaviyo costs a phone 647 ms of main-thread work and 725 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 682 ms. During a long task the page ignores taps.

  • Shopify adds 300 ms

    300 ms

    Shopify costs a phone 300 ms of main-thread work and 771 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 204 ms

    204 ms

    cloudfront.net costs a phone 204 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    31 KiB

    1 image could be 31 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    18 KiB

    18 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.6 s

    19.6 s

    Your largest element takes 19.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (8.4 s).

  • Time to Interactive: 25.7 s

    25.7 s

    The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

  • Speed Index: 13.4 s

    13.4 s

    Visually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.5 s

    2.5 s

    Scripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 361 ms

    361 ms

    Real visitors wait 361 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 363 ms to 370 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 645 ms

    645 ms

    Real visitors wait 645 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.1

    0.1

    The layout barely moves while loading (CLS 0.1, good is under 0.1).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 298 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 298 requests on a phone: scripts 2.7 MB (134), other files 900 KiB (102) and images 294 KiB (38). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (43 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8792
  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 30 text elements with low contrast

    30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 59 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Unlocked Cell Phones For Sale| Best Cell Phone Deals | Wireless Place”.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 128 internal links, 6 external

    The homepage links to 128 pages on wirelessplace.com and 6 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “The Wireless Place offers the best international unlocked smartphones including Huawei, Samsung, Xiaomi, and more! Find…”.

  • One H1 headline

    Your main headline reads: “Your Cart”.

  • Canonical URL set

    The canonical URL is https://www.wirelessplace.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.wirelessplace.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,879 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.wirelessplace.com/llms.txt (195 KiB, 506 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.wirelessplace.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.wirelessplace.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 9 pages without a meta description

    https://www.wirelessplace.com/customer_authentication/redirect, https://www.wirelessplace.com/collections/smartphones, https://www.wirelessplace.com/collections/monitors, https://www.wirelessplace.com/collections/headphones, https://www.wirelessplace.com/collections/watches and https://www.wirelessplace.com/collections/surveillance-cameras and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.wirelessplace.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9293
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    56 of 62 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,507 words of copy

    The homepage carries about 1,507 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • 21 calls to action

    The homepage has 21 calls to action, for example “Shop By”, “Buying in bulk? Contact Us” and “Shop”.

  • 10 short forms

    10 short forms (5 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 129 testimonial or review blocks, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wirelessplace.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Redo · Judge Me Reviews · Klaviyo Email Marketing Sms · Todays Project Buy Button · Userway Website Accessibility · Seowill Redirects · Powerful Form Builder · Delivery Timer · Pushowl · Inbox · Zipify Oneclickupsell · Search Optimization · herokuapp.com · trafficmanager.net · ecommerce-today.app · jsdelivr.net · cloudfront.net · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on wirelessplace.com, including 23 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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