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wise.com website review

Visit site (opens in a new tab)Reviewed 11 October 202633 issues · 99 checks

This review found 33 issues worth fixing on wise.com, 14 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.3 sApr 18Oct 32.5 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.3 s
Apr 25, 20262.3 s
May 2, 20262.4 s
May 9, 20262.4 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.5 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
615 ms534 msApr 18Oct 3543 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026561 ms
Apr 25, 2026557 ms
May 2, 2026552 ms
May 9, 2026547 ms
May 16, 2026557 ms
May 23, 2026571 ms
May 30, 2026585 ms
Jun 6, 2026602 ms
Jun 13, 2026606 ms
Jun 20, 2026604 ms
Jun 27, 2026602 ms
Jul 4, 2026591 ms
Jul 11, 2026581 ms
Jul 18, 2026573 ms
Jul 25, 2026566 ms
Aug 1, 2026567 ms
Aug 8, 2026567 ms
Aug 15, 2026570 ms
Aug 22, 2026575 ms
Aug 29, 2026576 ms
Sep 5, 2026572 ms
Sep 12, 2026566 ms
Sep 19, 2026558 ms
Sep 26, 2026552 ms
Oct 3, 2026543 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wise.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wise.com at 1.6 s1.6 s
  2. wise.com at 3.2 s3.2 s
  3. wise.com at 4.8 s4.8 s
  4. wise.com at 6.3 s6.3 s
  5. wise.com at 7.9 s7.9 s
  6. wise.com at 9.5 s9.5 s
  7. wise.com at 11.1 s11.1 s
  8. wise.com at 12.7 s12.7 s

wise.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix30
  • Render-blocking requests

    2.5 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Use efficient cache lifetimes

    1.0 s · 619 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (619 KiB).

  • Improve image delivery

    1.0 s · 586 KiB

    3 images could be 586 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Main-thread work: 12.9 s

    A phone's processor spends 12.9 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.

  • Reduce unused JavaScript

    150 ms · 942 KiB

    About 942 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    900 ms · 178 KiB

    About 178 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, The Trade Desk and Mixpanel and others), adding 436 KiB and 701 ms of main-thread time.

  • Google Tag Manager adds 479 ms

    479 ms

    Google Tag Manager costs a phone 479 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,377 HTML elements

    The page has 2,377 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 56 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 73 ms

    73 ms

    Your server sent the HTML in 73 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 871 ms

    871 ms

    Real visitors wait 871 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Time to Interactive: 27.4 s

    27.4 s

    The page becomes fully interactive after 27.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 9.4 s

    9.4 s

    Your largest element takes 9.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Send securely to 140+ countriesSee our fees and speeds to:G…”.

  • Total Blocking Time: 4.0 s

    4.0 s

    Scripts block taps and scrolling for 4.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 900 ms

    900 ms

    Real visitors wait 900 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 561 ms to 543 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.5 MB in 169 requests

    8.5 MB

    Your homepage downloads 8.5 MB in 169 requests on a phone: media 4.0 MB (3), scripts 2.5 MB (65) and images 1.3 MB (26). Under 2 MB keeps phones on slow connections fast.

  • About 2.4 g of CO₂ per visit

    2.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.42 g of CO₂e: 290.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fix92
  • Orphan list items

    Some list items are not inside a list.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • Every image has alt text

    All 124 images in the HTML carry an alt attribute.

SEO

2 to fixGoogle 9290
  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “Wise: The international account | Money without borders | Wise United States”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 127 internal links, 17 external

    The homepage links to 127 pages on wise.com and 17 external pages.

7 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Banks charge a lot for overseas transfers. We don't. Transfer money abroad easily and quickly with our low cost money t…”.

  • One H1 headline

    Your main headline reads: “The fast way to send money abroad”.

  • Canonical URL set

    The canonical URL is https://wise.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wise.com/sitemap.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,275 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    /us/pricing and /us/business/manage-team have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5990948&tm=gtm002&Ver=2&mid=dfdc9d1e-9127-488d-b3a4-4c9d2cd9d7be&bo=1&sid=7b44c010c5c211f1a36adbe5ebc868f1&vid=7b44cf00c5c211f1872cd724d33a4414&vids=1&msclkid=N&pi=918.

  • 4 small tap targets

    4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://wise-app.sng.link/Apnl5/0r11?_dl=tw%3A%2F%2F&_smtype=3.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • security.txt has expired

    Your security.txt expired on 2026-08-29, so researchers may not trust its contact details.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (wise.com).

  • Valid certificate (26 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for wise.com and is valid for another 26 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://wise.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors.

Domain and trust

  • No CAA record

    wise.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    wise.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 32 years old

    32 years

    wise.com was registered in Mar 1994 through 101domain GRS Limited. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    wise.com is registered until Mar 2028.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,164 words of copy

    The homepage carries about 1,164 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign up”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Get a Wise Multi-Currency Card”, “Personal pricing” and “Explore demo”.

  • Social proof on the page

    Social proof on the homepage: 9 trust badges and “over 900,000 businesses”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_u.wise.com._spf.smart.ondmarc.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Mixpanel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

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This free review found 33 issues on wise.com, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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