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wiskiiactive.com website review

Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 84 checks

This review found 32 issues worth fixing on wiskiiactive.com, 8 of them high impact, across 84 checks. The most urgent: page weight: 36.7 MB in 600 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.5 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20262.8 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.6 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.2 s
Aug 22, 20263.5 s
Aug 29, 20263.6 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.6 s
Sep 26, 20263.5 s
Oct 3, 20263.4 s
Oct 10, 20263.2 s
Oct 17, 20263.0 s
Oct 24, 20262.9 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
228 ms161 msMay 16Oct 31170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026194 ms
May 23, 2026196 ms
May 30, 2026199 ms
Jun 6, 2026209 ms
Jun 13, 2026217 ms
Jun 20, 2026220 ms
Jun 27, 2026220 ms
Jul 4, 2026219 ms
Jul 11, 2026212 ms
Jul 18, 2026218 ms
Jul 25, 2026215 ms
Aug 1, 2026207 ms
Aug 8, 2026204 ms
Aug 15, 2026192 ms
Aug 22, 2026190 ms
Aug 29, 2026195 ms
Sep 5, 2026192 ms
Sep 12, 2026192 ms
Sep 19, 2026186 ms
Sep 26, 2026171 ms
Oct 3, 2026170 ms
Oct 10, 2026170 ms
Oct 17, 2026169 ms
Oct 24, 2026170 ms
Oct 31, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wiskiiactive.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wiskiiactive.com at 1.5 s1.5 s
  2. wiskiiactive.com at 3.0 s3.0 s
  3. wiskiiactive.com at 4.5 s4.5 s
  4. wiskiiactive.com at 5.9 s5.9 s
  5. wiskiiactive.com at 7.4 s7.4 s
  6. wiskiiactive.com at 8.9 s8.9 s
  7. wiskiiactive.com at 10.4 s10.4 s
  8. wiskiiactive.com at 11.9 s11.9 s

Speed

11 to fix63
  • Reduce unused JavaScript

    1.5 s · 942 KiB

    About 942 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,170 HTML elements

    The page has 4,170 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    750 ms · 1.1 MB

    13 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and termly.io and others), adding 2.8 MB and 1.0 s of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    300 ms · 514 KiB

    163 files are served with short cache lifetimes, so returning visitors download them again (514 KiB).

  • Render-blocking requests

    500 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Shopify adds 357 ms

    357 ms

    Shopify costs a phone 357 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 203 ms

    203 ms

    Google Tag Manager costs a phone 203 ms of main-thread work and 340 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hexton adds 97 ms

    97 ms

    Hexton costs a phone 97 ms of main-thread work and 519 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.6 s

    9.6 s

    Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 231 ms

    231 ms

    Scripts block taps and scrolling for 231 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 36.7 MB in 600 requests

    36.7 MB

    Your homepage downloads 36.7 MB in 600 requests on a phone: media 30.3 MB (4), scripts 2.4 MB (125) and images 2.0 MB (158). Under 2 MB keeps phones on slow connections fast.

  • About 10.4 g of CO₂ per visit

    10.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.40 g of CO₂e: 1248.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9396
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (168 characters)

    Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 223 internal links, 6 external

    The homepage links to 223 pages on wiskiiactive.com and 6 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “WISKII”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “WISKII | Chic Athleisure & Activewear for Women”.

  • Canonical URL set

    The canonical URL is https://wiskiiactive.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ClothingStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wiskiiactive.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,419 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://wiskiiactive.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 8 small tap targets

    8 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 17 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 336 words of copy

    The homepage carries about 336 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Shop By” and “Shop Now”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wiskiiactive.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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