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wiss.com website review

Visit site (opens in a new tab)Reviewed 29 October 202640 issues · 88 checks

This review found 40 issues worth fixing on wiss.com, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.8 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.3 s
Jun 27, 20262.4 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.8 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.8 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
181 ms112 msMay 9Oct 24173 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026120 ms
May 16, 2026129 ms
May 23, 2026129 ms
May 30, 2026129 ms
Jun 6, 2026145 ms
Jun 13, 2026137 ms
Jun 20, 2026145 ms
Jun 27, 2026153 ms
Jul 4, 2026159 ms
Jul 11, 2026162 ms
Jul 18, 2026162 ms
Jul 25, 2026152 ms
Aug 1, 2026152 ms
Aug 8, 2026153 ms
Aug 15, 2026144 ms
Aug 22, 2026149 ms
Aug 29, 2026146 ms
Sep 5, 2026144 ms
Sep 12, 2026146 ms
Sep 19, 2026136 ms
Sep 26, 2026145 ms
Oct 3, 2026152 ms
Oct 10, 2026161 ms
Oct 17, 2026170 ms
Oct 24, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wiss.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wiss.com at 0.8 s0.8 s
  2. wiss.com at 1.6 s1.6 s
  3. wiss.com at 2.4 s2.4 s
  4. wiss.com at 3.2 s3.2 s
  5. wiss.com at 4.0 s4.0 s
  6. wiss.com at 4.8 s4.8 s
  7. wiss.com at 5.6 s5.6 s
  8. wiss.com at 6.4 s6.4 s

Speed

10 to fix28
  • Reduce unused JavaScript

    5.5 s · 2.6 MB

    About 2.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 472 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (472 KiB).

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, hsappstatic.net and Google Tag Manager and others), adding 5.4 MB and 2.3 s of main-thread time.

  • Render-blocking requests

    900 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google CDN adds 608 ms

    608 ms

    Google CDN costs a phone 608 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • hsappstatic.net adds 605 ms

    605 ms

    hsappstatic.net costs a phone 605 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 564 ms

    564 ms

    Google Tag Manager costs a phone 564 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Vimeo adds 112 ms

    112 ms

    Vimeo costs a phone 112 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 48 KiB

    48 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    150 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Improve image delivery

    4 KiB

    1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 11.0 s

    11.0 s

    The first text or image appears after 11.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.8 s

    23.8 s

    Your largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “AI powered tools”.

  • Time to Interactive: 39.0 s

    39.0 s

    The page becomes fully interactive after 39.0 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 741 ms

    741 ms

    Scripts block taps and scrolling for 741 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 247 ms

    247 ms

    Real visitors wait 247 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.193

    0.193

    The layout shifts by 0.193 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 7.4 MB in 194 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 194 requests on a phone: scripts 5.5 MB (75), other files 744 KiB (46) and images 573 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • About 2.1 g of CO₂ per visit

    2.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.10 g of CO₂e: 251.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8894
  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • 4 H1 headlines

    There are 4 <h1> headlines (“Beyond Accounting”, “Explore Our Services” and “Working at wiss”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 118 internal links, 13 external

    The homepage links to 118 pages on wiss.com and 13 external pages.

6 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “AI-native accounting firm delivering strategic advisory and expert guidance. Modern solutions that go beyond traditiona…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Technology-Enabled Accounting for Growth Companies | Wiss”.

  • Canonical URL set

    The canonical URL is https://wiss.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://wiss.com/sitemap_index.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,537 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://wiss.com/llms.txt (8 KiB, 58 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://wiss.com/software-consulting/rillet and https://wiss.com/sage-intacct have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 4 third-party cookies

    4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    56 of 65 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 844 words of copy

    The homepage carries about 844 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Wiss Labs” and “CONTACT”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact Wiss Labs”, “Contact” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, HubSpot and LinkedIn Insight.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wiss.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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