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wiss.com website review
Visit site (opens in a new tab)Reviewed 29 October 202640 issues · 88 checks
This review found 40 issues worth fixing on wiss.com, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 120 ms |
| May 16, 2026 | 129 ms |
| May 23, 2026 | 129 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 159 ms |
| Jul 11, 2026 | 162 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 152 ms |
| Aug 8, 2026 | 153 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 149 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 136 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 152 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 173 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.5 s · 2.6 MBAbout 2.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 472 KiB33 files are served with short cache lifetimes, so returning visitors download them again (472 KiB).
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.3 s
A phone's processor spends 6.3 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, hsappstatic.net and Google Tag Manager and others), adding 5.4 MB and 2.3 s of main-thread time.
Render-blocking requests
900 ms16 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google CDN adds 608 ms
608 msGoogle CDN costs a phone 608 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hsappstatic.net adds 605 ms
605 mshsappstatic.net costs a phone 605 ms of main-thread work and 826 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 564 ms
564 msGoogle Tag Manager costs a phone 564 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Vimeo adds 112 ms
112 msVimeo costs a phone 112 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 48 KiB48 KiB could be saved by minifying JavaScript.
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Improve image delivery
4 KiB1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.26
0.26For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.
First Contentful Paint: 11.0 s
11.0 sThe first text or image appears after 11.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.8 s
23.8 sYour largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “AI powered tools”.
Time to Interactive: 39.0 s
39.0 sThe page becomes fully interactive after 39.0 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 741 ms
741 msScripts block taps and scrolling for 741 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 247 ms
247 msReal visitors wait 247 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 38% slower for real visitors
+38%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.193
0.193The layout shifts by 0.193 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 7.4 MB in 194 requests
7.4 MBYour homepage downloads 7.4 MB in 194 requests on a phone: scripts 5.5 MB (75), other files 744 KiB (46) and images 573 KiB (32). Under 2 MB keeps phones on slow connections fast.
About 2.1 g of CO₂ per visit
2.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.10 g of CO₂e: 251.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“Beyond Accounting”, “Explore Our Services” and “Working at wiss”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
118 internal links, 13 external
The homepage links to 118 pages on wiss.com and 13 external pages.
6 checks passed
Meta description: 141 characters
Your meta description is 141 characters: “AI-native accounting firm delivering strategic advisory and expert guidance. Modern solutions that go beyond traditiona…”.
Title: 57 characters
Your title is a healthy 57 characters: “Technology-Enabled Accounting for Growth Companies | Wiss”.
Canonical URL set
The canonical URL is https://wiss.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wiss.com/sitemap_index.xml.
AI search readiness
Parts of the site are closed to 1 AI crawler
Your robots.txt lets ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,537 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://wiss.com/llms.txt (8 KiB, 58 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://wiss.com/software-consulting/rillet and https://wiss.com/sage-intacct have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
56 of 65 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 844 words of copy
The homepage carries about 844 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Wiss Labs” and “CONTACT”.
12 calls to action
The homepage has 12 calls to action, for example “Contact Wiss Labs”, “Contact” and “Learn More”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, HubSpot and LinkedIn Insight.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wiss.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on wiss.com, including 24 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.