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wlos.com website review

Visit site (opens in a new tab)Reviewed 11 October 202639 issues · 91 checks

This review found 39 issues worth fixing on wlos.com, 12 of them high impact, across 91 checks. The most urgent: main-thread work: 11.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sApr 18Oct 31.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.2 s
Apr 25, 20261.3 s
May 2, 20261.3 s
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
247 ms187 msApr 18Oct 3204 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026238 ms
Apr 25, 2026240 ms
May 2, 2026233 ms
May 9, 2026231 ms
May 16, 2026227 ms
May 23, 2026224 ms
May 30, 2026226 ms
Jun 6, 2026218 ms
Jun 13, 2026221 ms
Jun 20, 2026217 ms
Jun 27, 2026216 ms
Jul 4, 2026216 ms
Jul 11, 2026209 ms
Jul 18, 2026206 ms
Jul 25, 2026202 ms
Aug 1, 2026202 ms
Aug 8, 2026202 ms
Aug 15, 2026202 ms
Aug 22, 2026209 ms
Aug 29, 2026210 ms
Sep 5, 2026209 ms
Sep 12, 2026208 ms
Sep 19, 2026200 ms
Sep 26, 2026194 ms
Oct 3, 2026204 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of wlos.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. wlos.com at 1.0 s1.0 s
  2. wlos.com at 2.1 s2.1 s
  3. wlos.com at 3.1 s3.1 s
  4. wlos.com at 4.2 s4.2 s
  5. wlos.com at 5.2 s5.2 s
  6. wlos.com at 6.3 s6.3 s
  7. wlos.com at 7.3 s7.3 s
  8. wlos.com at 8.3 s8.3 s

Speed

12 to fix62
  • Main-thread work: 11.8 s

    A phone's processor spends 11.8 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.1 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Taboola, Spot.IM and Google Tag Manager and others), adding 5.3 MB and 2.6 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 1.1 MB

    144 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Taboola adds 902 ms

    902 ms

    Taboola costs a phone 902 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Spot.IM adds 688 ms

    688 ms

    Spot.IM costs a phone 688 ms of main-thread work and 632 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 361 KiB

    16 images could be 361 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 438 ms

    438 ms

    Google Tag Manager costs a phone 438 ms of main-thread work and 558 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Tealium adds 197 ms

    197 ms

    Tealium costs a phone 197 ms of main-thread work and 760 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,505 HTML elements

    The page has 2,505 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 134 KiB

    About 134 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    98 KiB

    Polyfills for old browsers add 98 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Speed Index: 15.7 s

    15.7 s

    Visually, the page fills in at 15.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 46.1 s

    46.1 s

    The page becomes fully interactive after 46.1 s. Good is under 3.8 s.

  • Total Blocking Time: 818 ms

    818 ms

    Scripts block taps and scrolling for 818 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 180 ms

    180 ms

    Real visitors wait 180 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 352 ms

    352 ms

    Real visitors wait 352 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 238 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.6 MB in 731 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 731 requests on a phone: scripts 4.5 MB (109), images 2.1 MB (180) and other files 555 KiB (386). Under 2 MB keeps phones on slow connections fast.

  • About 2.2 g of CO₂ per visit

    2.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 258.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8391
  • 20 tap targets too small

    20 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 116 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8578
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (958 characters)

    Your meta description is 958 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 11 links with vague text

    11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • 139 internal links, 16 external

    The homepage links to 139 pages on wlos.com and 16 external pages.

5 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Asheville News, Weather, Sports, Breaking News”.

  • Canonical URL set

    The canonical URL is https://wlos.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://wlos.com/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (3,256 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 5 pages share a meta description

    /weather, /news/news-13-investigates, /community, /money and /watch use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    /weather, /news/news-13-investigates, /community and /money have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “pbjs.setConfig is not a function”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,070 words of copy

    The homepage carries about 1,070 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Download on the App Store” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 3 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • 83 other companies contacted

    Loading the homepage contacts 83 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wlos.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager

Company

Founded
1954

Upkeep, stack, hiring and company data from programmable.info

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