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wmabhs.org website review
Visit site (opens in a new tab)Reviewed 22 October 202633 issues · 76 checks
This review found 33 issues worth fixing on wmabhs.org, 10 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Reduce unused JavaScript
300 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Embedly and Google Analytics and others), adding 2.6 MB and 957 ms of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 78). Pages that score under 90 lose visitors before the first paint.
YouTube adds 756 ms
756 msYouTube costs a phone 756 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
450 ms · 78 KiB1 image could be 78 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
website-files.com adds 17 ms
17 mswebsite-files.com costs a phone 17 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 17 KiB3 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).
Reduce unused CSS
135 KiBAbout 135 KiB of CSS is downloaded but never applied on this page.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.0 s
18.0 sThe page becomes fully interactive after 18.0 s. Good is under 3.8 s.
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “"NDEE BAH" DIALYSIS CENTER NEWS & INFO”.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 220 ms
220 msScripts block taps and scrolling for 220 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 50 requests
2.8 MBYour homepage downloads 2.8 MB in 50 requests on a phone: scripts 1.8 MB (19), images 422 KiB (4) and HTML 314 KiB (5). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Meta description is long (279 characters)
Your meta description is 279 characters; Google truncates after about 160, so the end of your pitch is cut.
9 internal links, 15 external
The homepage links to 9 pages on wmabhs.org and 15 external pages.
5 checks passed
One H1 headline
Your main headline reads: “TIMELY.RESPECTFUL.COMPASSIONATE.”.
Title: 48 characters
Your title is a healthy 48 characters: “White Mountain Apache Behavioral Health Services”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.wmabhs.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.wmabhs.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (387 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.wmabhs.org/explore/welcome has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.wmabhs.org/services and https://www.wmabhs.org/coronavirus use the same meta description. A description written for each page earns more clicks.
4 internal pages checked
We fetched 4 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 4 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 small tap targets
3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 358 words of copy
The homepage carries about 358 words of visible text.
4 checks passed
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 6 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wmabhs.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2018.
Stack
- CMS
- Webflow
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on wmabhs.org, including 14 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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