wolf.ma website review

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

The page has 1,647 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

About 53 KiB of JavaScript is downloaded but never used on this page.

About 15 KiB of CSS is downloaded but never applied on this page.

3 third-party services load with your homepage (Shopify, Google Fonts and shop.app), adding 72 KiB and 4 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 files are served with short cache lifetimes, so returning visitors download them again (4 KiB).

The page becomes fully interactive after 3.9 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA roles used must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 4 characters: “Wolf”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 66 pages on wolf.ma and 17 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/collections/tops, /collections/shirts, /collections/t-shirts, /collections/crop-tops, /collections/bustiers and /collections/sweaters and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 link from your homepage to your own site is broken, for example https://wolf.ma/collections/glamos (404).

1 link to other sites is dead, for example https://www.oytfit.com/pages/wish-list (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

wolf.ma has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 44 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The page uses urgency cues (a countdown or limited-time wording).

wolf.ma has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.