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won.agency website review

Visit site (opens in a new tab)Reviewed 8 November 202619 issues · 68 checks

This review found 19 issues worth fixing on won.agency, 9 of them high impact, across 68 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of won.agency (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. won.agency at 0.6 s0.6 s
  2. won.agency at 1.2 s1.2 s
  3. won.agency at 1.8 s1.8 s
  4. won.agency at 2.3 s2.3 s
  5. won.agency at 2.9 s2.9 s
  6. won.agency at 3.5 s3.5 s
  7. won.agency at 4.1 s4.1 s
  8. won.agency at 4.7 s4.7 s

Speed

5 to fix60
  • Reduce unused JavaScript

    1.5 s · 296 KiB

    About 296 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 323 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (323 KiB).

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    300 ms · 59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Facebook, Google Tag Manager and Google Analytics), adding 400 KiB and 279 ms of main-thread time.

  • Duplicated JavaScript

    150 ms · 38 KiB

    38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Improve image delivery

    4 KiB

    1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix65
  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 11.3 s

    11.3 s

    The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 134 ms

    134 ms

    Scripts block the page for only 134 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 10.9 MB in 75 requests

    10.9 MB

    Your homepage downloads 10.9 MB in 75 requests on a phone: media 8.6 MB (1), images 1.3 MB (29) and scripts 893 KiB (31). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    151 KiB

    2 images are downloaded at several times the size a phone draws them, for example dubai-cover.webp at 2,250 px wide, shown at 349 px. Resized copies would save about 151 KiB.

  • About 3.1 g of CO₂ per visit

    3.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.08 g of CO₂e: 369.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 10098
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 33 internal links, 3 external

    The homepage links to 33 pages on won.agency and 3 external pages.

8 checks passed
  • Meta description: 126 characters

    Your meta description is 126 characters: “Top award winning branding design studio for ambitious companies. We craft brands, products, and digital experiences th…”.

  • One H1 headline

    Your main headline reads: “The brand-first design agency”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Award Winning Branding Design Agency - Won Agency”.

  • Canonical URL set

    The canonical URL is https://www.won.agency/.

  • Structured data in place

    Structured data found: ProfessionalService and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.won.agency/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes https://www.won.agency/llms.txt (4 KiB, 23 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 2 pages with very little text

    https://www.won.agency/contact and https://www.won.agency/work/jefa have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 3 small tap targets

    3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 117 words

    The homepage has only about 117 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “Book a discovery call” and “Book intro”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at won.agency, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Analytics
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 19 issues on won.agency, including 9 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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