woodgoods.ca website review

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

6 images could be 269 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

Shopify costs a phone 202 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.2 s on main-thread work while loading, 709 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

2 third-party services load with your homepage (Shopify and shop.app), adding 669 KiB and 216 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

About 36 KiB of JavaScript is downloaded but never used on this page.

About 27 KiB of CSS is downloaded but never applied on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.2 s. Good is under 3.8 s.

Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Wood Goods”.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 248 requests on a phone: images 766 KiB (6), other files 677 KiB (84) and scripts 549 KiB (128). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

1 button has no accessible name, so screen readers announce just “button”.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h1 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

Your title is only 10 characters: “Wood Goods”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Wood Goods” and “Crafting with Intention, Gifting with Purpose”). One clear main headline is easier for people and search engines.

Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 72 pages on woodgoods.ca and 5 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.woodgoods.ca/collections/all-gift-boxes, https://www.woodgoods.ca/collections/realtor-gift-boxes, https://www.woodgoods.ca/collections/winter-gift-boxes, https://www.woodgoods.ca/collections/custom-swag, https://www.woodgoods.ca/collections/coasters and https://www.woodgoods.ca/collections/cribbage-boards and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.woodgoods.ca/collections/all-gift-boxes, https://www.woodgoods.ca/collections/realtor-gift-boxes, https://www.woodgoods.ca/collections/winter-gift-boxes, https://www.woodgoods.ca/collections/custom-swag, https://www.woodgoods.ca/collections/coasters and https://www.woodgoods.ca/collections/cutting-boards-serving-boards-charcuterie-boards and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 250 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.