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woow.sa website review

Visit site (opens in a new tab)Reviewed 22 October 202626 issues · 78 checks

This review found 26 issues worth fixing on woow.sa, 8 of them high impact, across 78 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.3 s1.3 sMay 2Oct 172.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20266.6 s
May 9, 20266.5 s
May 16, 20266.0 s
May 23, 20265.9 s
May 30, 20265.7 s
Jun 6, 20266.6 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Sep 26, 20262.2 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
303 ms114 msMay 2Oct 17136 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026245 ms
May 9, 2026239 ms
May 16, 2026236 ms
May 23, 2026207 ms
May 30, 2026223 ms
Jun 6, 2026281 ms
Oct 17, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of woow.sa (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. woow.sa at 0.4 s0.4 s
  2. woow.sa at 0.8 s0.8 s
  3. woow.sa at 1.1 s1.1 s
  4. woow.sa at 1.5 s1.5 s
  5. woow.sa at 1.9 s1.9 s
  6. woow.sa at 2.3 s2.3 s
  7. woow.sa at 2.7 s2.7 s
  8. woow.sa at 3.0 s3.0 s

Speed

4 to fix79
  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 179 KiB

    About 179 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 364 ms

    364 ms

    Google Tag Manager costs a phone 364 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 297 ms. During a long task the page ignores taps.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google/Doubleclick Ads and others), adding 375 KiB and 375 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 5 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Improve image delivery

    26 KiB

    3 images could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 654 ms of it running JavaScript. That is comfortably low.

  • Server response: 183 ms

    183 ms

    Your server sent the HTML in 183 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.33

    0.33

    For real visitors the layout shifts by 0.33 (75th percentile). Good is under 0.1.

  • Time to Interactive: 8.2 s

    8.2 s

    The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “بانر الصفحة”.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 245 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 66% faster for real visitors

    -66%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 6.6 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 165 ms

    165 ms

    Scripts block the page for only 165 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.1 MB in 59 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 59 requests on a phone: scripts 598 KiB (20), images 235 KiB (20) and fonts 226 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8693
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (9 elements)

    Headings should not be empty: 9 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 131 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 53 internal links, 7 external

    The homepage links to 53 pages on woow.sa and 7 external pages.

5 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “واو شركة تسويق سعودية في الرياض تسخر جميع خدمات التسويق الإلكتروني والإعلام الرقمي والحلول الإبداعية واستراتيجيات الأعم…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “شركة واو للتسويق - وكالة تسويق يقودها فريق مبدع مفكر متمكن”.

  • Canonical URL set

    The canonical URL is https://woow.sa/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://woow.sa/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://woow.sa/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 5 pages without an H1

    https://woow.sa/about, https://woow.sa/services, https://woow.sa/contact, https://woow.sa/request-service and https://woow.sa/reports have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 pages with very little text

    https://woow.sa/about, https://woow.sa/projects, https://woow.sa/services, https://woow.sa/news, https://woow.sa/contact and https://woow.sa/request-service and 8 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 71 words

    The homepage has only about 71 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • 1 short form

    A short form (5 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 73 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at woow.sa, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on woow.sa, including 11 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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