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wopilo.com website review
Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 81 checks
This review found 31 issues worth fixing on wopilo.com, 8 of them high impact, across 81 checks. The most urgent: 1 button without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #8,833 of 89,925 reviewed websitesbeats 87%
- #5,064 of 47,117 online storesbeats 85%
- #4,896 of 42,347 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 157 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 149 ms |
| Jun 6, 2026 | 148 ms |
| Jun 13, 2026 | 150 ms |
| Jun 20, 2026 | 151 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 159 ms |
| Jul 11, 2026 | 164 ms |
| Jul 18, 2026 | 169 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 169 ms |
| Aug 22, 2026 | 164 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 172 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 187 ms |
| Oct 10, 2026 | 194 ms |
| Oct 17, 2026 | 200 ms |
| Oct 24, 2026 | 206 ms |
| Oct 31, 2026 | 215 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
450 ms · 571 KiBAbout 571 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 741 KiB and 695 ms of main-thread time.
Reduce unused CSS
450 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 374 ms. During a long task the page ignores taps.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,959 HTML elements
The page has 2,959 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 260 ms
260 msGoogle Tag Manager costs a phone 260 ms of main-thread work and 191 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
275 KiB22 files are served with short cache lifetimes, so returning visitors download them again (275 KiB).
Minify JavaScript
150 ms · 2 KiB2 KiB could be saved by minifying JavaScript.
Improve image delivery
83 KiB5 images could be 83 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 102 ms
102 msYour server sent the HTML in 102 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.5 s
7.5 sYour largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “files/header_op_400k_-_mobile.jpg”.
Time to Interactive: 15.2 s
15.2 sThe page becomes fully interactive after 15.2 s. Good is under 3.8 s.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 157 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 303 ms
303 msScripts block taps and scrolling for 303 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 172 ms
172 msReal visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 543 ms
543 msReal visitors wait 543 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 231 requests
3.3 MBYour homepage downloads 3.3 MB in 231 requests on a phone: scripts 1.1 MB (76), images 918 KiB (28) and other files 793 KiB (112). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Template_card_mega_menu_mobile_7.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
ARIA commands must have an accessible name (12 elements)
ARIA commands must have an accessible name: 12 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
77 images without alt text
77 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (181 characters)
Your meta description is 181 characters; Google truncates after about 160, so the end of your pitch is cut.
77 internal links, 9 external
The homepage links to 77 pages on wopilo.com and 9 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Les essentiels de nuit Wopilo. Préparez vos journées.”.
Title: 51 characters
Your title is a healthy 51 characters: “Oreillers, matelas, linge de lit et couettes Wopilo”.
Canonical URL set
The canonical URL is https://wopilo.com/.
Structured data in place
Structured data found: FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wopilo.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,354 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (10 KiB, 60 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/pages/le-matelas-wopilo-signature has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
47 small tap targets
47 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 91 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,566 words of copy
The homepage carries about 2,566 words of visible text.
3 checks passed
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wopilo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Go Gift Cards · Microsoft Clarity · Judge Me Reviews · Addingwell · Gorgias Live Chat Helpdesk · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Hello World · Polar Analytics · web.app
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on wopilo.com, including 15 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.