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wordpress.com website review
Visit site (opens in a new tab)Reviewed 11 October 202634 issues · 103 checks
This review found 34 issues worth fixing on wordpress.com, 9 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 4.4 s |
| Apr 25, 2026 | 4.4 s |
| May 2, 2026 | 4.4 s |
| May 9, 2026 | 4.4 s |
| May 16, 2026 | 4.3 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.2 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.1 s |
| Jun 20, 2026 | 4.2 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.2 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 4.2 s |
| Aug 15, 2026 | 4.3 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.4 s |
| Sep 5, 2026 | 4.3 s |
| Sep 12, 2026 | 4.3 s |
| Sep 19, 2026 | 4.3 s |
| Sep 26, 2026 | 4.3 s |
| Oct 3, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 248 ms |
| Apr 25, 2026 | 249 ms |
| May 2, 2026 | 248 ms |
| May 9, 2026 | 246 ms |
| May 16, 2026 | 244 ms |
| May 23, 2026 | 243 ms |
| May 30, 2026 | 241 ms |
| Jun 6, 2026 | 240 ms |
| Jun 13, 2026 | 239 ms |
| Jun 20, 2026 | 239 ms |
| Jun 27, 2026 | 240 ms |
| Jul 4, 2026 | 240 ms |
| Jul 11, 2026 | 241 ms |
| Jul 18, 2026 | 241 ms |
| Jul 25, 2026 | 239 ms |
| Aug 1, 2026 | 239 ms |
| Aug 8, 2026 | 239 ms |
| Aug 15, 2026 | 239 ms |
| Aug 22, 2026 | 239 ms |
| Aug 29, 2026 | 239 ms |
| Sep 5, 2026 | 239 ms |
| Sep 12, 2026 | 240 ms |
| Sep 19, 2026 | 240 ms |
| Sep 26, 2026 | 239 ms |
| Oct 3, 2026 | 234 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
wordpress.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.5 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 99). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Parse.ly and others), adding 702 KiB and 859 ms of main-thread time.
Reduce unused JavaScript
600 ms · 292 KiBAbout 292 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 229 KiB11 files are served with short cache lifetimes, so returning visitors download them again (229 KiB).
Improve image delivery
562 KiB13 images could be 562 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 431 ms
431 msGoogle Tag Manager costs a phone 431 ms of main-thread work and 337 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 308 ms
308 msFacebook costs a phone 308 ms of main-thread work and 210 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 970 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 226 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Phones get a much slower page than desktops
Desktop scores 99 but mobile only 58. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.8 s
9.8 sYour largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “WordPress editor displays a spa landing page while overlapp…”.
Time to Interactive: 12.3 s
12.3 sThe page becomes fully interactive after 12.3 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 371 ms
371 msScripts block taps and scrolling for 371 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 248 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 173 ms
173 msReal visitors wait 173 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 2.2 MB in 75 requests
2.2 MBYour homepage downloads 2.2 MB in 75 requests on a phone: images 877 KiB (29), scripts 831 KiB (25) and fonts 371 KiB (2). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements must only use permitted ARIA attributes (2 elements)
Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
35 links without text
35 visible links have no text or label, so screen readers cannot say where they go.
Elements marked as presentational should be consistently ignored (2 elements)
Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 29 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
141 internal links, 29 external
The homepage links to 141 pages on wordpress.com and 29 external pages.
8 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Create your WordPress website with built-in hosting, premium themes, and powerful tools. No technical setup required. S…”.
One H1 headline
Your main headline reads: “WordPress, done right”.
Title: 56 characters
Your title is a healthy 56 characters: “WordPress.com: Everything You Need to Build Your Website”.
Canonical URL set
The canonical URL is https://wordpress.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wordpress.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (773 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (7 KiB, 26 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
/setup/onboarding and /setup/domain-transfer are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages share a title
/setup/onboarding and /setup/domain-transfer all use the title “WordPress.com”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
/setup/onboarding and /setup/domain-transfer have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/support and /setup/onboarding have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4074038&Ver=2&mid=b98dd9fa-5bca-439b-9abb-3638648e6ad3&bo=1&sid=fcaa0a00c5ab11f1ad978bba6f5ad09d&vid=fcaa5be0c5ab11f1932dcfa0ed03fac5&vids=1&msclkid=N&pi=918639831&lg=.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://accounts.google.com/gsi/style' from origin 'https://wordpress.com' has been blocke…”.
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (wordpress.com).
Valid certificate (53 days left)
The certificate from Let's Encrypt · YE1 verifies for wordpress.com and is valid for another 53 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://wordpress.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
DNSSEC is off
wordpress.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 26 years old
26 yearswordpress.com was registered in Mar 2000 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org to issue certificates for wordpress.com, so a mis-issued certificate from anyone else is refused.
Registered until Mar 2033
wordpress.com is registered until Mar 2033.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 366 words of copy
The homepage carries about 366 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Pricing” and “Get started”.
22 calls to action
The homepage has 22 calls to action, for example “Pricing”, “Get started” and “Start with this theme”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating, 1 trust badge and “2,000+ reviews”.
Analytics in place
Analytics detected: Meta Pixel.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.automattic.com include:servers.mcsv.net include:_spf-wwd.automattic.com include:mail.zendesk.com in…”.
DKIM signing found
A DKIM key is published (selector “k1”, “k2” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 34 issues on wordpress.com, including 17 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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