woundedwarriorproject.org website review

7 images could be 564 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.

41 files are served with short cache lifetimes, so returning visitors download them again (962 KiB).

Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

About 920 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Digioh and others), adding 2.2 MB and 1.4 s of main-thread time.

Google Tag Manager costs a phone 796 ms of main-thread work and 1,023 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Facebook costs a phone 227 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

13 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.

Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Tan background with a maroon T-shirt with a white WWP logo …”.

The page becomes fully interactive after 26.9 s. Good is under 3.8 s.

The layout shifts by 0.891 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 153 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 533 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.9 MB in 174 requests on a phone: scripts 2.5 MB (61), images 836 KiB (31) and fonts 495 KiB (5). Under 2 MB keeps phones on slow connections fast.

5 images (647 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

1 element has a tabindex above 0, which scrambles the keyboard order.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 123 pages on woundedwarriorproject.org and 38 external pages.

There is no https://www.woundedwarriorproject.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.woundedwarriorproject.org/search-results is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

8 images failed to load on a phone, for example https://www.woundedwarriorproject.org/.

5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 703 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 4 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.