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wow-how.com website review
Visit site (opens in a new tab)Reviewed 25 October 202634 issues · 90 checks
This review found 34 issues worth fixing on wow-how.com, 14 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 149 ms |
| May 9, 2026 | 156 ms |
| May 16, 2026 | 198 ms |
| May 23, 2026 | 169 ms |
| May 30, 2026 | 178 ms |
| Jun 6, 2026 | 174 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 150 ms |
| Jun 27, 2026 | 143 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 155 ms |
| Jul 18, 2026 | 160 ms |
| Jul 25, 2026 | 144 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 128 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 110 ms |
| Sep 19, 2026 | 110 ms |
| Sep 26, 2026 | 110 ms |
| Oct 3, 2026 | 117 ms |
| Oct 10, 2026 | 118 ms |
| Oct 17, 2026 | 118 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.4 s · 663 KiBAbout 663 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.
Improve image delivery
3.0 s · 889 KiB11 images could be 889 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.
Render-blocking requests
1.9 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 87). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and exactdn.com and others), adding 2.7 MB and 1.2 s of main-thread time.
Reduce unused CSS
740 ms · 84 KiBAbout 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 740 ms faster on a phone.
Google CDN adds 544 ms
544 msGoogle CDN costs a phone 544 ms of main-thread work and 731 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
exactdn.com adds 170 ms
170 msexactdn.com costs a phone 170 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 232 ms
232 msGoogle Tag Manager costs a phone 232 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,194 HTML elements
The page has 2,194 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 219 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 87 but mobile only 43. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
3 KiB2 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 9.1 s
9.1 sThe first text or image appears after 9.1 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 19.3 s
19.3 sYour largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Medik8 C-Tetra Advanced | 3D promo”.
Time to Interactive: 19.8 s
19.8 sThe page becomes fully interactive after 19.8 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 546 ms
546 msScripts block taps and scrolling for 546 ms in total while the page loads. Good is under 200 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 117 ms
117 msReal visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Tap response (INP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 149 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 111 requests
3.4 MBYour homepage downloads 3.4 MB in 111 requests on a phone: scripts 1.6 MB (36), images 1.1 MB (44) and other files 361 KiB (8). Under 2 MB keeps phones on slow connections fast.
5 images below the first screen load straight away
5 images further down the page (484 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
8 images far larger than shown
64 KiB8 images are downloaded at several times the size a phone draws them, for example Nexoom_Video_Audio1_8.png at 1,024 px wide, shown at 330 px. Resized copies would save about 64 KiB.
1 image in older formats
1 image (152 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
0.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
64 images without alt text
64 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (72 elements)
All page content should be contained by landmarks: 72 elements on the page fail this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
11 form fields without a label
11 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
67 internal links, 133 external
The homepage links to 67 pages on wow-how.com and 133 external pages.
8 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Video production company, 2D and 3D animation studio located in the USA and UK. We help various businesses tell their s…”.
One H1 headline
Your main headline reads: “Animation and Video Production services”.
Title: 52 characters
Your title is a healthy 52 characters: “Wow-How Studio - Video Production, 2D & 3D Animation”.
Canonical URL set
The canonical URL is https://wow-how.com/.
Structured data in place
Structured data found: FAQPage, LocalBusiness, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://wow-how.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://wow-how.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,868 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages slow to respond
https://wow-how.com/animated-series-films and https://wow-how.com/motion-graphics took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
21 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 613 words of copy
The homepage carries about 613 words of visible text.
6 checks passed
11 calls to action
The homepage has 11 calls to action, for example “Product Demo Video”, “Contact us” and “KaseMe | 3D product demo video”.
4 short forms
4 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at wow-how.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on wow-how.com, including 21 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.